This morning, I read a Deadline.com article about Univision’s rebrand of its Univision Deportes network. The new brand name will be TUDN. Smartly, it looks like the company acquired the brand match TUDN.com domain name in advance of the acquisition. It does not look like the matching @tudn Twitter handle was acquired by the company though.
After reading the rebranding news, I visited TUDN.com to see how the domain name was being used. The TUDN.com domain name does not yet resolve to a working website. A Whois search reveals that Univision is the registrant of the domain name, and it is registered via CSC, a corporate domain name management company.
I searched my email records to see if I could find any record of the domain name being listed for sale or sold, and I saw the name included in a recent domain name sales report from Sedo. The domain name was acquired via Sedo in December of 2018 for $3,000. NameBio has a public record of the sale.
Some might say this domain name sold too cheaply, but I wouldn’t agree. I don’t think there is a whole lot of meaning behind the TUDN acronym and I don’t see it as a super valuable domain name in and of itself. My guess is that Univision or CSC acquired the domain name stealthily via Sedo, and it seems like a decent price for both parties.