Uniregistry Testing New Landing Page Designs? (Updated)

My graduate degree is in Direct & Interactive Marketing, and one of the things we were taught is to test everything. Direct marketers test the offer, the design of marketing materials, and the content within the marketing materials. In my opinion, testing is very important.

This morning, I stumbled upon a new Uniregistry landing page that I thought I would share. I don’t visit many parked pages, but I was searching for domain names  and I noticed  what appears to be a new Uniregistry landing page design:

As you can see, the colors are much darker than the current “mountains” landing page. I shared an image of one of my parked pages so you can see how it currently looks:

I don’t know what percentage of landing pages have this new darker design, but  I assume it is just a test right now. The landing page that has this new design is on a domain name owned by Frank Schilling’s company, so it is possible the test is limited to his company’s domain names.

One thing I noticed is that the “for sale” link and messaging at the top is not nearly as visible as it was previously. The black/blue text on grey background doesn’t pop nearly as much as the fluorescent highlight pops.

I think it is important to stay on top of these changes to see if revenue increases and/or the number of offers increase. For my business, the number of offers and inquiries is far more important than a lift in revenue, so I will see if this change is made universally like the “mountains” landing page, and if so, I will be sure to keep an eye on my inquiries.

Update: As Paul and John pointed out in the comment section, it looks like this domain name was mis-flagged as “adult” and the adult landing pages have a different look than the standard landing pages.