Uniregistry Testing New Landing Page Designs? (Updated)
My graduate degree is in Direct & Interactive Marketing, and one of the things we were taught is to test everything. Direct marketers test the offer, the design of marketing materials, and the content within the marketing materials. In my opinion, testing is very important.
This morning, I stumbled upon a new Uniregistry landing page that I thought I would share. I don’t visit many parked pages, but I was searching for domain names and I noticed what appears to be a new Uniregistry landing page design:
As you can see, the colors are much darker than the current “mountains” landing page. I shared an image of one of my parked pages so you can see how it currently looks:
I don’t know what percentage of landing pages have this new darker design, but I assume it is just a test right now. The landing page that has this new design is on a domain name owned by Frank Schilling’s company, so it is possible the test is limited to his company’s domain names.
One thing I noticed is that the “for sale” link and messaging at the top is not nearly as visible as it was previously. The black/blue text on grey background doesn’t pop nearly as much as the fluorescent highlight pops.
I think it is important to stay on top of these changes to see if revenue increases and/or the number of offers increase. For my business, the number of offers and inquiries is far more important than a lift in revenue, so I will see if this change is made universally like the “mountains” landing page, and if so, I will be sure to keep an eye on my inquiries.
Update: As Paul and John pointed out in the comment section, it looks like this domain name was mis-flagged as “adult” and the adult landing pages have a different look than the standard landing pages.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Paul Nicks
Looks like an adult lander to me, notice the ads.
Elliot Silver
Didn’t really process that!
I wonder if adult landers are different than the standard landers – and if so – why.
Paul Nicks
I think it’s common among the parking companies to have a darker theme for adult landers. The dark grey with purple text that Uni uses isn’t all that different than what we use, or what I’ve seen at Sedo, DS etc.
Elliot Silver
I don’t have too many adult names in my portfolio, although I did win SexyNuns.com at GoDaddy Auctions today.
Paul Nicks
so there IS a dark side to you after all… good luck with the name, hope you got a deal.
John Berryhill
Names which are auto-flagged as “adult” go to the dimmer lander. This one may have been accidentally auto-flagged due to the presence of the substring “hung”. Thanks for pointing this one out.