Trusted Name in Domain Industry Launches Third Party Stats Verification

As the founder and editor of Domain Name Wire, Andrew Allemann is known as one of the two most respected domain industry journalists. Andrew has a no-BS attitude, and he really digs into issues more than most other people would. When I learn about something important that needs to be investigated and reported on involving the domain business, Andrew is generally the person with whom I speak because I know he will look into the issue and provide excellent coverage.

Earlier this week, Andrew launched a new service to help domain owners verify traffic stats on domain names they intend to sell. DNW Certified Stats is a brand new third party statistics verification service that allows domain owners to share verified traffic and revenue stats with potential buyers. Instead of buying a domain name based on a potentially altered screen shot, or purchasing a name with traffic based on a person’s word, domain name buyers can rest assured knowing the reported numbers are accurate and confirmed.

The service is very easy to use and is completely transparent. The domain owner submits the domain names that need to have certified statistics, DNW Certified Stats receives the traffic and revenue report directly from the parking company, and a certified report is issued to the domain owner. It’s very similar to how a sports card grading company operates (this is one example Andrew effectively used to market the new service to potential users). Potential buyers can enter the confirmation code on the site and see the traffic statistics.

At the present time, Domain Sponsor, Sedo, Skenzo, and Name Drive are the four parking companies that are working with DNW Certified Stats. I would expect this list to grow as more domain owners use the service.

Throughout his years of reporting (for as long as I’ve been in the business I believe), Andrew has been unbiased and fair in his reporting, and I think this is an important consideration people should make when deciding whether to use the company’s services. Trust is of utmost importance when buying domain names based on traffic and revenue, and having a trusted source like DNW Stats is critical.

One of the best parts of this is that the service is currently free to use. Sign up and check it out.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I have a domain with considerable traffic which I normally park at SEDO. It receives thousands of visitors a month due to backlinks and makes decent money in parking. A couple of times I have tried forwarding the domain to a website of mine to see if there would be any search ranking benefit from forwarding the domain. However, my Google Analytics stats show significantly lower traffic than SEDO reports when the domain is parked. Who’s right?

  2. I already see a problem here. There is a middle man called the parking companies. To truly test a domain a code needs to be put on the site and tracked. It would be as simple as sedo putting analytics on the site an allowing you to add emails of who can see it. Unfortunately the parking companies don’t want you to have full analytics. If anyone can pull it off it’s Andrew but buyers may want completely parking company free stats

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