The 2018 Inc. 5000 list of the fastest growing companies in the US was recently published. I noticed two domain industry companies that made this year’s list. The .Club Registry reported revenue growth of 419 percent and 2017 revenue of $7.2 million. Namecheap reported 78% revenue growth and 2017 revenue of $109.1 million. Kudos to these two companies.
While looking through the list, I saw quite a few companies that use their .com domain name in the branding. I thought I would highlight some of my favorite .com branded companies from the 2018 Inc. 5000 list:
There were quite a few companies (57 in total) that use .com in their branding.
Beyond .com branding, there were other extensions used by companies on the list. There was one .net domain name branded company – Forethought.net. There were three companies that brand their .io domain names listed – Discuss.io, Rankings.io, and Rev.io. There were two .CO branded domain names – Clutch.CO and 540.CO. Other extensions in branding I noticed included .jobs and .edu domain names.
And 99%+++ of the rest all have a .com address associated with their company name.
These are the fastest growing companies and they say in an overwhelming way not to reinvent the wheel.
Yes, and it should also be added that many have fantastic .com domain names but don’t brand themselves as .com. For instance, Podium uses Podium.com. It would have taken too long to go through the list and check each company’s domain name.
.com is assumed. The not .com’s mainly put it into the name to try and prevent mistakes of people going to the wrong site.
Nice to see a four word .com. $12.9m annual revenue for sheds. Ironically, I personally even hate the name, but it just goes to show you. I’ve mentioned before how a company listed on the London Stock Exchange once contacted me out of the blue to buy one of my longest four word .coms that I was using for a simple single page.
The domain name probably doesn’t even matter.
Well you did it last, Elliot, so now it’s my turn to say that doesn’t make any sense. 🙂
I prefer the best short domains as much as anyone, but you guys at the top are usually simply not willing to allow or acknowledge that some long domains are simply valuable. To real world end users, that is. The reasons are pretty obvious. In your case you’ll admit that some three worder’s are and have sold some yourself, but perhaps four or more is beyond your comfort zone.
And as I used to say, I can still show people a three word .com that’s no-brainer worth even 9 figures by itself if I was willing to point it out, by the way, but that would be contrary to my interests to call attention to it.
Just noticed that the shorter ShedsForLess.com is forwarding to ShedForLessDirect.com too. Interesting choice. The latter is also part of the branding in the site title.
Now in keeping with how it doesn’t make sense, I’ve also written numerous times here and there about my own *four* word .com alluded to above. I believe Rick may have said on occasion that numbers don’t lie, and regarding this domain, facts don’t lie.
One thing I have which probably most top domainers do not have is abundant real world experience hosting and looking at traffic stats. Not just hosting a blog or two, but frequent and abundant end user use of many domains. So, as I’ve also mentioned before about my four word domain alluded to above, I had plenty of experience which shows how good a domain it was, and makes it a no-brainer why a big company would have contacted me about it.
Long story short, my experience as an end user instead of focusing mainly on buying and selling showed these realities of life:
• If a long four word .com is the best or one of the best authoritative phrases in people’s minds, then it doesn’t matter how long it is – visitors are going to type or enter the whole thing into search, including the very domain itself.
• They will not only type or enter the whole phrase and the whole domain, but they will even enter it many different ways merely by adding spaces, like so:
Example Example Example Example
Example Example Example Example .com
Example Example ExampleExample.com
…Etc. For visual clarity I’ve made them double spaces here, but visitors do it in the “normal” way with single spaces.
Then one day the big Google monopolist decided to not let people see this information anymore, and later apparently the smaller of the “big” SE’s followed suit.
But while you could see all this reality of life and people’s behavior, which lasted a good long time to let the cat out of the bag, many cats in fact, the facts revealed the undeniable truth.
So while these two “Sheds*” domains don’t even qualify as this kind of authoritative phrase, nonetheless it makes no sense to say the name doesn’t matter. When the long phrase is the killer phrase or a killer phrase, however, all the better.
I own plenty of longer names and have sold quite a few. Most aren’t worth that much and will never sell.
That’s right, *most*. But the valuable exceptions that exist can be much better than people know or realize.
Yep, there is no point reinventing the wheel. The same goes in Germany, UK, Canada and so forth. cctlds are being used by most corporations. So between .com and cctlds of major countries, there is no room for all the other extensions. The reality is if you get too cute and creative, your customers wont find you 🙂
agree it’s mostly about .com and cctlds, but .org has also retained it’s relevance. .net is over and .co/.io will continue losing steam with so many alternatives like .app.
Super cool list Elliot!