The Weather Channel May Be For Sale

According to Red Herring, Landmark Communications, the owner of The Weather Channel and all of its associated properties, is putting its Weather Channel assets on the auction block. The article referenced a $5 billion price tag that was suggested to Landmark Vice Chairman, Richard Barry.

I believe one of the best assets of The Weather Channel is their domain name, Weather.com. People don’t necessarily navigate to Weather.com to specifically visit The Weather Channel. They navigate to that domain name to get a weather forecast, and as long as its accurate, the provider of the forecast isn’t important. This is a category killer domain name, and it draws tremendous traffic.

According to Nielson/NetRatings reported in Financial Post, Weather.com received almost 33 million unique page views last November, which is more traffic than Facebook or CNN received that month. Additionally, millions of people look at Weather Channel widgets found on independent websites every month.

This is all positive for Landmark, and I would think several global companies would be interested in acquiring The Weather Channel portfolio.