Evaluating Affiliate Risk

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Subscribe to Elliot's BlogThe New York Post had an article the other day about the plane crash that Travis Barker and DJ AM survived. As a result of the crash, lawsuits were filed against everyone from the estates of the pilots, aircraft manufacturer, tire company, and flight brokers. Just about everyone who had a hand in planning or executing the flight was probably named in the lawsuit.
One tidbit I noticed was from Clay Aviation, which said they didn’t operate the plane that crashed, but were the brokers for the flight.   That got me thinking about our affiliate websites and potential liability if something happens.   We live in a litigation-happy country.   People file or threaten lawsuits for anything and everything, and our websites could be exposed to even greater risk when offering products or services administered by other companies.
It’s important that website owners and operators evaluate the risk of offering other company’s products and services, and they need to take steps to mitigate the potential risk. Whether you would be liable for any part of an airplane crash that was booked on your site or not is something a court would ultimately decide. You need to be able to finance a defense, because it could be easy to be added to a large lawsuit.

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