The Lowell Project: Creating Relevant Content

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Part of the search engine optimization strategy for Lowell.com is creating relevant content that will help drive search engine traffic to Lowell.com. Today’s Lowell.com Blog post is about researching the keywords people are using to generate unique content that will attract them to Lowell.com.
I have been using Trellian’s Keyword Discovery tool, and I found it very useful. I am sure I am not even using it to its full extent yet, but I was able to extract some great data that is helping me build Lowell.com. Creating unique, relevant content is just one aspect of my search engine optimization strategy, but its important. I plan to discuss other aspects of the strategy in a few days, and I may have a guest poster for that.
In the meantime, please feel free to check out what I wrote regarding the content I am creating on the Lowell.com Blog.

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