I am clearly biased, but I think Travels.com is a great travel domain name. I also think a well funded startup or a major travel company will acquire Travels.com for quite a bit of money some day. It’s the reason I passed on a low 6 figure offer this past July, and I am steadfast in that belief.
In the meantime, I decided to try something besides parking Travels.com. If you visit Travels.com right now, you can see that it is a hotel booking site powered by Booking.com. Essentially, Booking.com does everything with a Travels.com logo.
Travels.com gets thousands of visits a month and makes a decent chunk of pay per click revenue. It also gets quite a few offers and inquiries. I am willing to forego this PPC revenue while I test this Booking.com affiliate page. My thought is that a couple of hotel reservations a month will likely produce more revenue than pay per click advertising. We shall see.
The downside risk is that it is not obvious that the domain name is available and for sale. I presume an entity that wants this domain name badly enough to pay what it is worth will know how to contact me or use an intermediary that knows how to get in touch.
To be totally upfront, I doubt I will share any financial information as it relates to this test. I have no idea if that is even allowed, but there is no incentive for me to share it even if it is allowed. However, I thought I would share that I am testing this to show that there are many monetization options available for people whose domain names get traffic. If you check out Travels.com in a few months and see a parked page, you can make your own assumption about the test.
I am hopeful that this test will yield positive results. If it doesn’t work out, I can easily shift it back to the PPC page.