Acquisition was a Game Changer for Company |
Neustar Domain Names Acquisition was a Game Changer for Company


In 2014, the domain name sold for €500,000. The sale, which is recorded at $675,000 because of the exchange rate, is listed as the 14th largest sale of the year in DNJournal’s sale report for 2014. is a great domain name, and the $675,000 USD price tag seems like a fair deal for both parties.

According to an article in the Irish Times, the buyer of the domain name, a company called Teamwork, is very happy with its acquisition. In fact, buying was cited as one of the two most pivotal moments for the young company so far. Here’s the interview question and answer shared by the founders of the company in the Irish Times article:

What moment/deal would you cite as the game-changer or turning point for the company?

It’s a coin toss between two events. The first is when we used every penny we had to acquire the domain name for €500,000. It was a huge gamble but it paid off quickly.

The second event that stands out as a growth catalyst was the day we received a phone call from Disney. They told us they had been using Teamwork Projects for a while in stealth and they loved it. They wanted an enterprise version with extra security features. We delivered and the Disney account helped us build out our enterprise offering.”

The interview was done with Teamwork co-founders Peter Coppinger and Daniel Mackey who were named EY Entrepreneur of the Year finalists. According to its founders, the company has achieved over $20 million in sales, is profitable, and it is debt-free.

When the deal for was struck, Silicon Republic wrote a detailed article about the acquisition. After the acquisition, the company rebranded from TeamworkPM to Teamwork. At the time, the company told the Silicon Republic that the acquisition of the domain name was a “bold statement of intent.” It sure seems that the company’s boldness has paid off.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (7)

    Michael Cyger

    There is an interview on DomainSherpa where Peter describes the acquisition and exponential growth after acquiring the domain name (“How a $675,000 Domain Name Took to the Next Level With Peter Coppinger”):

    June 18th, 2018 at 9:46 am

    Alan Dodd

    Great to hear about the continued success of Peter and, I look forward to watching the show I think it’s on in the Autumn.

    June 18th, 2018 at 10:39 am


    Let me guess: Disney began using them *after* they became, yes?

    June 18th, 2018 at 1:34 pm


      Correction:, one word*

      In reply to John | June 18th, 2018 at 1:35 pm


    I have which can be developed as a fully operational website with a proper business model.
    The keyword teamdinner has more than 100,000 hashtags in Fabebook, Twitter and Instagram

    June 19th, 2018 at 2:58 am


    I have been many long days away from you my friend I have so bought as this is a not a new tld from the Mr Shillings. Very nice domain. Teamtwerk must be selling for American dollars

    June 19th, 2018 at 9:15 pm

Leave a Reply

Name *

Mail *