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Neustar Domain Names

It’s Official: Sale a Guinness World Record


World RecordMost of us probably already know that the $13 million sale of was the top all-cash, public domain sale of all time. This sale has now been officially documented by the folks at Guinness World Records, the organization that publishes the Guinness Book of World Records.

In a press release issued this morning, Sedo, celebrating its 10 year anniversary, has announced that the sale set a Guinness World Record for "most expensive internet address domain name."

I am not sure if this was a newly introduced category in the Guinness World Records or if there was a previous title holder, but it's pretty cool to see the sale of a domain name listed as a World Record. Congrats to Sedo!

Press Release Follows:

Sedo, the online domain specialist, today announced that its recent brokerage of has earned the Guinness World Recordâ„¢ for "most expensive internet address domain name." was sold for £8.2 million on 17th November 2010.

Sedo, which celebrated its milestone 10-year anniversary on 12 → Read More

Breaking Report: To Sell for $13 Million – Pending Court Approval


An article in the Register this morning is reporting that has been sold by Sedo for $13 million. According to the article, the buyer is Clover Holdings LTD, and there were 12 companies that placed bids on the domain name. The article cited California Bankruptcy Court documents, and court approval is needed for this sale to be transacted.

I've reached out to Sedo and a few other parties who are familiar with the domain sale for comment, and I will post more information as it comes.

More to come... → Read More is Officially for Sale at Sedo


SedoI received a press release this morning officially announcing that Sedo will be the broker for the domain name. was nearly sold at a foreclosure auction in March, but the sale was derailed due to legal proceedings, which included an Involuntary Chapter 11 Bankruptcy petition. If you've read about its tumultuous history, is certainly a star crossed domain name.

It does not appear that will be sold via auction or other special sale. Sedo has requested that interested buyers contact the company directly to discuss a sale. With Sedo's history of strong generic domain sales, I have no doubt that they will be able to close a sale for

Full press release is below.


Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of, widely considered to be the world's most valuable domain name, as well as two related trademark registrations with the → Read More

Involuntary Chapter 11 Petition Filed Against Escom, LLC – Owner of the Domain Name


I just received an email from regarding the domain name, which had been scheduled to be auctioned tomorrow morning in New York City. According to the email sent to me, legal action has been filed, and the domain auction will apparently not take place as previously scheduled as a result. The news was released by Mike Mann via Facebook and Twitter (see screenshot below).

Here's the news release that was sent to me:

Woodland Hills, California - Creditors of Escom, LLC ("Escom") today filed an involuntary Chapter 11 bankruptcy petition against Escom in the United States Bankruptcy Court for the Central District of California (San Fernando Valley Division).

Petitioners took this action to protect their interests and to maximize value for all other creditors and equity holders. The filing will stay the public auction foreclosure proceedings previously scheduled for March 18, 2010, which petitioners believe would have diminished the value of Escom's assets.

For more information, please contact:
Lawrence Morrison, Esq. → Read More Sale To Be a No Reserve Auction


As I previously reported, will be up for auction at the law offices of Windels Marx Lane & Mittendorf, LLP, 156 West 56th Street, New York, New York on March 18, 2010 at 11 am. The auction is a result of a foreclosure, a few years after the 2006 sale, which was reported (but never confirmed) to be in the ballpark of $14 million.

At the time of my initial article, neither the auction house nor the law firm representing the lender would confirm the opening price/minimum bid for the auction, although it was stated that a $1,000,000 certified check would be required to bid.  

I was just informed by Richard Maltz of Maltz Auctions that there will be no reserve price for the auction. Registered bidders will be permitted to bid online or in person at the Windels Marx Lane & Mittendorf, LLP offices. In addition, Maltz added, "the secured party does reserve the right to bid under the law."

Without a reserve price set, I would expect several bidders to participate in this landmark auction. Full auction details, → Read More

Let’s Talk About Sex (.com)

15 SaleI'm sure you've read the news that is the subject of a foreclosure auction next month in New York City. reportedly sold for $14 million back in 2006, but there was never any confirmation of the dollar amount for that sale and was only speculation. I am not privy to any information about (or the sale other than what was posted), but I want to discuss some things about the domain name itself.

Without a doubt, is one of the best pure domain names a company could own. Without it ever really being fully developed into a brand, is one of those rare domain names that is already a brand known throughout the world.   Based on the Compete score, it gets decent traffic, and it's a name that has the WOW factor most others don't have. This is the name many people would love to have the chance to own if they could choose just one domain name.

There are some downsides to the name though. How does a company monetize it enough to earn a good ROI? Parking the domain name hasn't seemed to work. Maybe → Read More

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