Sale a Guinness World Record
Neustar Domain Names

It’s Official: Sale a Guinness World Record


World RecordMost of us probably already know that the $13 million sale of was the top all-cash, public domain sale of all time. This sale has now been officially documented by the folks at Guinness World Records, the organization that publishes the Guinness Book of World Records.

In a press release issued this morning, Sedo, celebrating its 10 year anniversary, has announced that the sale set a Guinness World Record for “most expensive internet address domain name.

I am not sure if this was a newly introduced category in the Guinness World Records or if there was a previous title holder, but it’s pretty cool to see the sale of a domain name listed as a World Record. Congrats to Sedo!

Press Release Follows:

Sedo, the online domain specialist, today announced that its recent brokerage of has earned the Guinness World Recordâ„¢ for “most expensive internet address domain name.” was sold for £8.2 million on 17th November 2010.

Sedo, which celebrated its milestone 10-year anniversary on 12 February, has grown to be a trusted advisor in the domain industry. As the world’s largest domain name marketplace, Sedo has brokered over £240 million worth of domain names including a number of high-profile, seven-figure transactions for premium domains such as, and

“The sale of was truly a team effort. We spent about two years with the domain, establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honoured that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal.”

“With a prominent sale like, the domain transfer process can be incredibly complicated,” said Jeremiah Johnston, chief operating officer and global counsel at Sedo. “But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner.”

To learn more about the 2010 domain marketplace, sales figures and statistics, please visit Sedo’s 2010/Q4 1010 Domain Market Study:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (14)

    Jeff Schneider

    Hello Elliot,

    What about all the private sales? Cash has become TRASH as of latel due to the decline in the value of the green back! What about ?? Guiness is missing a lot here in our opinion !

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

    February 22nd, 2011 at 8:51 am


    @ Jeff was a business sale, not a domain sale.

    How is Guinness suppose to track private sales? It’s like if you set a world record in the privacy of your own home, you’re not getting credit for it.

    February 22nd, 2011 at 8:53 am


    I believe was previously listed at $7.5M in the book, which was kind of a farce given that it was equity.

    February 22nd, 2011 at 9:17 am

    Tim Davids

    JS…since cash is trash, contact me and I’ll give you a paypal address to send yours to.


    February 22nd, 2011 at 9:29 am

    The Big Cheese sold for $35.6 million last year. Sure, the sale included backlinks, the website, and platform; but it did not include the insurance agency that previously owned the domain, nor the client base…I’d call it a 75% domain sale / 25% website/platform (which is VERY simple).

    There’s your record, folks.

    – TBC

    February 22nd, 2011 at 9:35 am

    The Big Cheese

    BTW, Estibot values at $261-million (over a quarter-billion-dollars!!!)

    $35-mil was a steal…

    February 22nd, 2011 at 9:38 am


    You’re back? Come on… keep your word and find somewhere else to post.

    As you said, was not entirely a domain sale.

    February 22nd, 2011 at 9:39 am

    The Big Cheese


    February 22nd, 2011 at 9:39 am

    Mike Mann

    How much world record credit does someone really deserve for overseeing a firesale full of low life attorneys and scammers?
    I guess I’ll take it anyhow because the buyer was primed long before the lawyers got to Sedo and we waited for the final scam to unfold.

    February 22nd, 2011 at 11:04 am

    Mike Mann

    Also there are some private sales out there like that was close, bought by aol, and if it werent built may be the most valuable of all, otherwise was the best deal ever for the buyer and he is the smartest of all

    February 22nd, 2011 at 11:06 am


    Thats a nice record to have. I still think that was cheap price IMO.

    February 22nd, 2011 at 12:02 pm


    Expecting to get sold for $20 million in future.

    February 22nd, 2011 at 1:05 pm

    Mike Mann

    Its going to sell for much more than 20M in the future, especially if its built, I will buy it for 20 ASAP if he would sell it.

    February 22nd, 2011 at 5:56 pm

    Auntie Tillie


    Any fool can see that RAMAN is Big Cheese,

    hiding out, come on,

    there is no 2 same people that are that dumb.

    February 22nd, 2011 at 7:06 pm

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