I received a press release this morning officially announcing that Sedo will be the broker for the Sex.com domain name. Sex.com was nearly sold at a foreclosure auction in March, but the sale was derailed due to legal proceedings, which included an Involuntary Chapter 11 Bankruptcy petition. If you’ve read about its tumultuous history, Sex.com is certainly a star crossed domain name.
It does not appear that Sex.com will be sold via auction or other special sale. Sedo has requested that interested buyers contact the company directly to discuss a sale. With Sedo’s history of strong generic domain sales, I have no doubt that they will be able to close a sale for Sex.com.
Full press release is below.
Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of Sex.com, widely considered to be the world’s most valuable domain name, as well as two related trademark registrations with the United States Patent and Trademark Office.
“We are excited to be working with Sedo and believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the sex.com domain name and its related trademarks that reflects its true value as the best domain name in the world” said Del Anthony, CEO of Escom.
“It is an extremely rare opportunity that a domain name of this caliber becomes available for sale”, said Kathy Nielsen, Director of Sales at Sedo. “We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of sex.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”
Descriptive domains that define a category historically have been the most valuable properties on the Web. ‘Sex’ continues to be one of the most searched for terms on the Web and its mainstream appeal has grown exponentially over the past few years. The new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.
Parties interested in buying the Sex.com domain should contact Sedo at firstname.lastname@example.org.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals.