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Zero Click Landers Can Hurt Sales

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I believe that some parking companies use zero click landing pages to generate revenue for the domain owner. As an Internet user, I dislike zero click landers because they seem to land on some sort of shady page that suggests a download or they take me somewhere I don't want to go. As a domain owner, I think a zero click landing page can hamper a sale.

This morning, I visited a domain name that is listed for sale. Before making an offer on this domain name, I wanted to see what effort the owner is making to sell the domain name. Obviously if there is a huge notice that the domain name is for sale, it means everyone else that has been interested in the domain name has seen the for sale message. When I visited the domain name, I noticed it was using a zero click lander that took me elsewhere. I think this could be hurting the sale potential of the domain name.

I can't speculate about whether the domain owner knows (or cares) that there is a zero click landing page, but because of this type of parking, there is no "for sale" or → Read More


Check Your Parked Domain Names After Buying

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It is the responsibility of domain owners to ensure their pay per click links are set accurately and the "for sale" link (if applicable) is working as anticipated. It is a good idea to check on this after a domain name inquiry.

Last week, I sold a domain name to another investor. When I owned the domain name, I had it parked, and I forward inquiries for almost all of my  parked domain names to an Embrace.com inquiry page. For some reason, when the buyer added the domain name to his parking account after I deleted it, the link to Embrace.com remained. I have reported this issue to the parking company.

Another issue I sometimes face is that I occasionally have domain names rejected from my parking account because they are already in someone else's account. I am notified that the domain name listing was rejected, but I sometimes overlook the notice in the email and assume the domain name was added. When this happens and it is not corrected, I would likely not earn any income from parking nor would I receive any purchase inquiries → Read More


Ask Your Parking Company for Help

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If you have domain names that are getting traffic but not earning much revenue, it might benefit you to chat with your parking company about the domain name. This sounds like an obvious course of action, but I bet many  people simply don't seek out this extra help.

Most of the people I have met who work at parking companies are very knowledgeable about parking. They know how to monetize domain names better than others, and they can  offer guidance based on their experience. PPC company representatives also have access to data points that users don't have, and they also have access to data from other parked domain names.

PPC landing pages and feeds are pretty good at determining (more…) → Read More


What to do with Extra / Unused Domains

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Every once in a while, a family friend or friend of a friend gets in touch with me to ask about their unused domain names. Sometimes these domain names were bought for a project that was never launched or they were previously used and are no longer needed.

I want to share the advice I generally give to people who own extra domain names but aren't in the business of domain investing. Generally speaking, I recommend three options for them to either use their domain names, make money from the traffic their domain names receive, or to increase the likelihood of selling their domain names.

Three ways to profit from unused domain names:

1) Park the domain names to earn pay per click (PPC) revenue. It is free to (more…) → Read More


Optimize Your Parked Pages Before Cyber Monday

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Cyber Monday is one of the busiest online shopping days of the entire year, and Cyber Monday is coming up in a couple of days on December 1st. With so much shopping done online, I presume many of us will see an uptick in traffic to our parked page, and hopefully an increase in PPC earnings as well.

Before Cyber Monday, domain investors should spend some time ensuring that our landing pages are optimized to maximize the PPC revenue generated and that the domain names are actually in the correct accounts.

Today and tomorrow, I am going to have a (more…) → Read More