There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:
Whatever SEO issues it causes, it will forever be worth it to not be called Get Supply anymore.
— Patrick Coddou (@soundslikecanoe) October 16, 2019
Peter Askew called this tweet to my attention, and it looks like quite a few domain industry participants have shared their thoughts about the rebrand.
I don’t know enough about the company or their current situation to give an informed opinion on this, but I do think it is difficult to have a one word brand name and not have the matching .com domain name. It may be even more challenging when there is a different company with the same brand name using the brand match .com, as is the case with Supply.com.
Feel free to share your thoughts here or directly within the Twitter thread.