Why Fluz Chose Fluz.app


Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a link to a YouTube video where the founder of a startup called Fluz discussed why he chose the Fluz.app domain name for his business.

In the video, the founder mentioned two options that were initially considered: Fluz.com and FluzFluz.com. Fluz.com is listed for lease via Venture.com. FluzFluz.com was registered by the Fluz startup, and it forwards to the company’s Fluz.app website.

The video seems at least partially like an infomercial for .App domain names, but assuming the founder is genuinely sharing his rationale for why he chose .App, I think it’s worth a watch:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I’m good to see more startups using .app. But he has an accent and talked a bit too fast in the video, making his pronunciation of the domain name unclear.

  2. It’s probably a good idea to own the .app where an app is used for a big part of your business. We’re developing an app for 9Time™ so it makes sense for us to own 9Time.app in addition to a few other extensions like .golf etc.

  3. Bottom line: they can’t afford fluz.com, and I’ve been there, done that.
    Fluz.app is not a bad choice in this case, as their offering is only an app. But of course the company would prefer to have Fluz.com, and he tipped his hand by saying they even considered FluzFluz.com over Fluz.app

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