Stuff Magazine Domain Name in Auction at GoDaddy

Many years ago when I traveled less frequently than I do now, I had a routine when I got to the airport. I would visit Hudson News or whatever other newsstand was in close proximity, and I would buy a Maxim magazine and a Stuff magazine to read on the airplane. It’s been a long time since I have done that, but I can see that Maxim is still published (at least online), but Stuff is published by a different company with a different theme.

I was looking at GoDaddy Auctions this morning, and I see that expired and is in an auction that will conclude today. was once the home of Stuff magazine. I recall this being notable because Michael Berkens previously owned the brand match domain name. Maxim can be found by visiting

Prior to its expiration, had been registered to a company called Alpha Media Group INC. Before that, it looks like it was registered to Dennis Digital Inc., the former publisher of Stuff. It looks like the domain name has been used for forwarding to According to a Wikipedia page about Stuff, the publication was sold and is now a “British consumer electronics magazine,” which can be found online at

At the time of publication, there are are 60 bids from 17 different bidders. The high bid stands at $910 with a little more than 2 hours remaining in the auction.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. What’s interesting though is Maxim Media, Inc. renewed their trademark (since 1996) for “Stuff” for Goods and Services: Magazines. Is it possible that someone within the Maxim organization who’s responsible for their domain name renewals royally screwed up and forgot to renew the name?

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