Smart Marketing Tactic from VPN.com

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I read a press release this morning announcing that FuneralHomes.com and Cremations.com have been put up for sale. VPN.com is the domain brokerage that is marketing these domain names and published the press release. These are valuable domain names for a company in the business of end of life planning, and something in the press release caught my attention:

“The announcement was made in the September edition of Funeral Service Insider (starting on page 5), one of the largest newsletters in the funeral home industry.”

I am not familiar with that publication, but Funeral Service Insider is billed as “the go-to electronic resource for death-care professionals.” I would imagine it is the industry publication people in that field read to stay abreast of news and developments related to that field. Put simply, this is probably the best way to get the news of the domain name sale in front of the most likely buyers.

The article about the sale of the domain names is an interview with Darren Cleveland, the owner of the domain names. In the interview, Darren shares information about the domain names, why he is selling, the ideal buyer, and the price to acquire the pair of domain names.

When selling domain names using a domain broker, the broker is typically expected to reach out to people and companies who would be the best fit to buy the domain names. An interview in this trade publication was a great way to let the target audience know these domain names are for sale.

1 COMMENT

  1. I too am liking what I am seeing at VPN as of late. I had not heard about this. Another good outreach tactic for sure. No one wants their broker sitting on their hands waiting for the asset itself to create the inquiry. Sounds like that’s far from what is happening at VPN. That’s a big industry too, end-of-life, on the list of most lucrative industries believe it or not.

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