One of my biggest struggles is staying focused on a particular project. I’ve probably handicapped myself by building several websites in different verticals, but I think keeping focused is a key to making money.
If you haven’t read Frank Schilling’s latest blog post, I think you should take some time to read it. While there, you might want to re-read some of the archived posts, but today, I want to discuss the importance of staying focused.
Frank wrote something that gave me pause: “blogging is an opportunity to vent and reflect, but when you’re venting and reflecting you’re not growing.” For Frank, blogging may be more of a distraction from his business than a way to grow his business. For me, blogging has become a business. For all of us, there are many things that distract us from our various businesses. Sometimes it’s career-related and other times it’s family-related. These distractions usually can’t be avoided, but there are times when other distractions cause us to lose focus.
Many of us spread ourselves too thin, especially when it comes to our domain businesses. We build many websites and hope to get some Google love, to result in traffic and revenue. We tend to neglect some of these websites over time and hope for the best. I don’t think that’s the wise approach.
My feeling is that if you are going to choose a domain name to develop, make it something you are passionate about and stay focused on it. Continue to build it out and turn it into a hobby. A great hobby is one that is profitable, so worry about earning money after it’s established. Focus on making a great website that others want to visit, and the money should come.
If you are like me and have a tendency to jump from project to project, think about Frank’s post and try to stay focused. Create a plan for your website before launching it and stick to your plan. Quality begets quantity. One great website with fresh content and insight will almost certainly be better than a bunch of scattered website projects.
Stick to something you enjoy and focus on it. This will help you grow and improve your business.