Snoop Dogg Secures
Neustar Domain Names

Snoop Dogg Secures


I just read that legendary musician Snoop Dogg has decided to change his name to Snoop Lion, and smartly, it looks like he was able to buy in advance of the announcement. According to a Whois search, was registered in April of this year, although it’s currently under privacy. is a developed website with information about Snoop Lion’s upcoming album, Reincarnated. The musician secured the matching Facebook ( account, although he needed an underscore for the Twitter account (

I often read about famous name changes where the person or group did not register the corresponding domain name, and that either caused them to buy a more obscure domain name or it led to a legal battle. Instead of having to pay someone who may have beaten him to the punch, Snoop Lion and his marketing team were able to buy the name for less than $10.

Interestingly, Snoop’s given name is Calvin Broadus, and is not owned by the musician, but it is parked.

You can check out the Official Documentary Trailer for Reincarnated below:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (18)


    “legendary musician Snoop Dogg” hired a writer from India on this one did ya:)

    July 31st, 2012 at 2:01 pm


    Maybe composer and song writer would be good to add to the list.

    Or how about rapper. You know, cause that’s what he is…

    Go team INDIA!

    July 31st, 2012 at 2:10 pm

      Elliot Silver

      LOL… I can assure you I don’t use writers on my blog… well, only one article was ever written by a hired writer and that didn’t go so well. I wish I could pay someone to write content for me that was timely, made sense, and expressed my opinion.

      July 31st, 2012 at 2:48 pm

    Linda Johansen

    Finally good news for all of us who run Dog business 😉

    Dog Business is Big Business in Europe!

    July 31st, 2012 at 2:11 pm


    That is one of the worst name changes ever. Right up there with Pdiddy lol. Interesting…

    July 31st, 2012 at 3:38 pm


    This transaction shows that hand registration is not dead, or a bad thing.

    To me, that should be the message in this piece. The fact that the name was just registered in April refutes the mantra that names must be aged to be any good.

    Why didn’t you emphasize that, Elliot?

    July 31st, 2012 at 4:04 pm

      Elliot Silver

      I thought I did… it was wise to register the name of his new brand rather than have to buy it from someone else.

      BTW, I made my first hand registration in quite some time:

      July 31st, 2012 at 4:05 pm

      Uzoma is a good one.

      I registered a few days ago. A lot of Third world countries buy Yam Flour for their food, in bags, and boxes. I may develop it myself.

      July 31st, 2012 at 4:12 pm


      Some lucky winners hand reg’d,,,,,, today, lol. Hopefully it was the real Snoop. was reg’d 2 days ago by some trendsetter and is already available for sale on sedo.

      July 31st, 2012 at 4:58 pm

      Elliot Silver

      I wouldn’t call them winners.

      July 31st, 2012 at 5:28 pm


      LOL Elliot. I think I was being facetious. You could also add that the person that reg’d the .net 2 days ago is not a trendsetter.

      July 31st, 2012 at 5:32 pm


    He probably wanted to go with Snoop Kitty but the .com was taken, lol.

    July 31st, 2012 at 4:06 pm


    Considering our business the real question is…who owns LOL

    July 31st, 2012 at 4:29 pm


    WHy would you rebrand after all these years ……absolutely nuts !

    July 31st, 2012 at 8:28 pm


      Exactly what I was thinking. I’m not sure what he will gain by doing this. Maybe he just loves lions or something. I doubt anyone will ever call him Snoop Lion anyways. LOL

      July 31st, 2012 at 10:20 pm


    Great article! —–so much fun reading them, Elliot, as they reach so many different tastes….the variety is refreshing and inspiring.

    Ever see the SnoopDog video with Katy Perry called “California Girls”? One of my all time favorites on youtube. 🙂

    August 1st, 2012 at 11:57 am

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