I read Mike Berkens’ article about how over 24k .Flowers domain names were registered after the extension went into general availability. In the article, he wrote that “it appears that North Sound Names, owned by the principal of Uniregistry, registered over 98% of the domain names.”
In my opinion, the most obvious .Flowers domain names are geographic (city, town, state, region…etc) domain names, and I wanted to see if I could find any decent unregistered names of that variety in light of Mike’s aforementioned article. I searched for quite a few city .Flowers domain names, and all were registered.
Ordinarily, this wouldn’t be all that interesting, except for the landing page that appeared on all of the domain names I searched, which I took a screenshot of and shared:
I found it interesting that North Sound Names isn’t using the standard DomainNameSales.com parked page or for sale inquiry page that others use. It’s probably safe to say there isn’t very much type-in traffic looking for various websites at this point, so not parking them makes sense.
I was curious about this unique landing page, and I asked Frank why it was different. “This is all part of the beginning of our DNS migration,” he told me. “All our landing pages will be refreshed in future with more imagery, vibrancy and life.”
Personally, I like the NewYork.Flowers sales inquiry page more than the standard DNS inquiry page (see N.Ventures for an example). I am a bit surprised there aren’t the social log in options like on the standard DNS page, but the green background seems more welcoming and cheery than the black background of the current inquiry pages. Ultimately, the most important thing is the percentage of people who land on the inquiry page and proceed with an offer. As I have said in the past, I think it is good when Frank is testing various landers, especially when he uses his own inventory first.
I also asked Frank to comment on the North Sound Names registrations of Uniregistry domain extensions. Here is what he had to say:
“Most North Sound Names are available to anyone (at any registrar) on a “request to develop” basis provided they are not just flipping them. At some future point those names may get deleted and made available at reg-price. Unfortunately there is no instruction-guide or manual as to how to run a perfect TLD launch. : ) I do not support variable pricing in Uniregistry names so we are faced with a choice of either making everything available (like we did in .click and .hiphop) or holding premiums for future developers and dolling them out over time. In the case of .flowers we’ve chosen that path. .LOL is coming next and that one will have more limited premiums but it will “still” have some premiums.”