Sign Up for Your Competitors’ Newsletter
I’ve read a number of websites that recommend you use Google and Yahoo to see where your competitors receive inbound links, allowing you to go after similar links for SEO purposes. This is smart and can help you keep up with (or beat) your competition in SERPs.
Something else you should always do is sign up for your competitor’s email newsletter if they offer one. If your competitor launches a new service or product, you will know immediately what it is and the price point. You can learn about your competitor’s special offers to make sure your pricing is in line with theirs.
You should sign up under an email address that isn’t explicitly related to your website or your name, as your competitor may simply delete and/or blacklist your email address to prevent you from receiving the newsletter.
If your competitor has a newsletter and you don’t have one, you should consider adding one. I use Constant Contact for my DogWalker.com newsletter, and I think they have a pretty good service. Newsletter marketing is a good way to build brand loyalty and drive traffic to your site.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Raman
Nice tips…. I am thinking to develop newsletters now.
Troy
MailChimp.com allows you a free account as long as you have fewer than 2000 subscribers. It is great for starting.
Clay Burt
Sound idea – keep your friends close and enemies closer and all that…
Any reason why Constant Contact? I’m about to start some lists and I’ve seen a lot of IM types using Aweber… just looking for outside perspective.
Thanks!