Sign Up for Your Competitors’ Newsletter

I’ve read a number of websites that recommend you use Google and Yahoo to see where your competitors receive inbound links, allowing you to go after similar links for SEO purposes. This is smart and can help you keep up with (or beat) your competition in SERPs.

Something else you should always do is sign up for your competitor’s email newsletter if they offer one. If your competitor launches a new service or product, you will know immediately what it is and the price point. You can learn about your competitor’s special offers to make sure your pricing is in line with theirs.

You should sign up under an email address that isn’t explicitly related to your website or your name, as your competitor may simply delete and/or blacklist your email address to prevent you from receiving the newsletter.

If your competitor has a newsletter and you don’t have one, you should consider adding one. I use Constant Contact for my DogWalker.com newsletter, and I think they have a pretty good service. Newsletter marketing is a good way to build brand loyalty and drive traffic to your site.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. Sound idea – keep your friends close and enemies closer and all that…

    Any reason why Constant Contact? I’m about to start some lists and I’ve seen a lot of IM types using Aweber… just looking for outside perspective.

    Thanks!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Namecheap Prioritizing Sedo Listings Over Afternic

3
Michael Sumner from NameBio mentioned an unexpected uptick in sales closed via Sedo over the past couple of weeks, and he asked about whether...

Cloud.ai Sells for $600k via GoDaddy DBS

2
This afternoon, James Booth announced the $600,000 sale of Cloud.ai. The domain name was acquired anonymously by the buyer using GoDaddy's Domain Broker Service...

OnlyFans Founder – He’s One of Us

0
I read a NYPost article about the owner of OnlyFans, Leo Radvinsky, who is reportedly looking to sell his business for billions of dollars....

How Would You Spend $50,000 USD?

1
There's no doubt great .AI domain names are selling for big money on the aftermarket. This has been the case with great .com domain...

Do You Want a Domain Portfolio Tracking Tool?

2
Over the weekend, Atom's Darpan Munjal mentioned that Atom is considering building a domain portfolio tracking tool. He asked if anyone is using a...