Shoot Your Shot

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Marcus Lemonis is the CEO of Camping World and the star of “The Profit” television show on CNBC. On the show (and in real life) Marcus invests in many different businesses. In 2014, Marcus invested in a company called Key West Lime Pie Co., which uses the brand match (but clunky) KeyLimePieCo.com domain name for its website.

Peter Askew is a domain investor, web developer, and small business developer. These days, Peter is probably most well known for owning VidaliaOnions.com, which I wrote about several times. Peter also operates BirthdayParties.com and RanchWork.com, among others.

A little over a year ago, Peter and I were separately bidding on KeyLimePies.com in a DropCatch.com auction. I had set a maximum proxy bid and took a nap. Peter outbid me, and I ended up being the first loser in the auction. Ironically, I was also the underbidder in the VidaliaOnions.com auction a few years ago. Peter was planning on building KeyLimePies.com, and I was planning on becoming a customer.

As anyone who operates multiple small businesses know, things come up all the time, and it can be difficult to dedicate the time and resources to launch a new brand. Peter decided against building the domain name, and he put it up for sale. A couple of days ago, Peter shot his shot and tweeted to Marcus Lemonis, offering to sell KeyLimePies.com to help with Marcus’ Key West Lime Pie Co. business. Marcus replied shortly thereafter, and he agreed to buy the domain name. Peter later reported the domain name was sold via DAN.com, and KeyLimePies.com has a new home:

With Covid-19 still raging in the US, I am sure the Key Lime Pie Co. website has become critical to its success and possibly its survival. Acquiring the category match KeyLimePies.com for a very reasonable price was a smart decision.

I don’t usually think reaching out to someone on social media to sell a domain name is a great idea. People too often think their junk is gold, and as someone who receives a lot of tweets with domain name sales requests, these can be annoying. However, if you have the perfect domain name for someone that is well priced, you might as well shoot your shot.

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