As you’re no doubt aware by now, Sex.com was recently sold by Sedo for a record breaking all-cash deal of $13,000,000. The domain name has an interesting history and there have been various things on the site.
If you owned Sex.com, how would you develop the domain name? We all know the saying that “sex sells,” but the real question would be how to make money from Sex.com.
IMO, I don’t think people are actually looking to get laid via Sex.com, although they might be looking to get off so to say. To satiate these customers, sex videos would seem to be the answer. However, if visitors are looking for porn, there are many free sites that would directly compete with a porn offering, and monetizing the traffic could be difficult.
Of course it could be a site about sex – tips and toys, perhaps. However, it would seem that would be a difficult way to earn a return on the $13 million investment. There would probably be more targeted domain names that could be bought for much less.
Sex.com has received considerable press coverage, and perhaps that alone would be worth millions of dollars in brand equity. It’s a cornerstone property for sure, but making money seems to have been difficult.
So the $13,000,000 questions is what would you do with Sex.com if you owned it?