Set Up Backorders on NameJet

About a year and a half ago, I sold a domain name that was quite replicable. I don’t want to give away details about the domain name I sold, but it was the type of domain name where I could change keywords and similar types of names would also hold value. I wanted to buy similar domain names, but they’re all owned already.

One issue I faced is that these domain names were valuable to end user buyers in the mid 4 to possibly low 5 figure range, but they don’t exactly hold a ton of liquid value. It wouldn’t make much sense for me to reach out to the registrants to try and buy them because I would need to spend in the low to mid 3 figures for them on the buy side, and not too many domain registrants are willing to sell in that range when emailed out of the blue.

What I decided to do was put in dozens of backorders at NameJet for similar types of domain names. When these domain names expire or are sent to auction, I receive an alert from NameJet to notify me that one of the domain names is coming up for auction in the near future. I can either keep the backorder to participate in the auction or I can delete the backorder prior to the auction deadline.

Since I set this up for a particular keyword, I have been able to acquire three additional domain names. Each has cost around $500 or less. I have sold two of the three domain names via inbound purchases.

If you have a certain niche in which you are doing well, or if you are interested in buying domain names with specific keywords in them and they are already registered, it might be a good idea for you to use NameJet backorders. You can create lists in Excel and carry them over to the bulk backorder feature at NameJet. The caveat is that you need to monitor the domain names you backorder because you’ll end up buying it if a name comes to auction and nobody else backorders it.