Sedo Offers “Sell Now Assurance”


SedoIt’s always  frustrating  when you click the “buy it now” button at a domain aftermarket website and later find out that the owner had previously sold the domain name but forgot to remove the listing.

A few years ago, I bought a name on Sedo, sent payment immediately, only to find out days later that the name was no longer owned by the seller. With the introduction of the “Sell Now Assurance” program, this scenario should no longer happen to buyers.

According to a press release from Sedo this morning, “with Sell Now Assurance, any domain listed with a Buy Now price will be checked at the point of making a sale in order to ensure that it is still currently owned by the seller listing that domain name with Sedo.”

With this new feature, whenever a buyer starts the purchase process for a Buy Now domain, Sedo checks that domain name’s ownership information at the registrar level. If the ownership information matches that of the seller, the purchase process will proceed as a standard Buy Now sale. If the check does not match, that domain listing will be converted into a Make Offer listing, allowing the buyer to place a bid on the domain and the seller to review whether the domain is still in their control before committing to a sale.

This is a smart new feature to the marketplace, and I am very glad it’s been instituted.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. @ Elliot said: “the owner had previously sold the domain name but forgot to remove the listing.”

    That’s rude. It should be compulsory that sellers remove listings after selling a domain name.

  2. @ Louise

    There are probably a few listings of mine at Sedo for names I already sold… none are Buy It Now listings, but it’s a pain in the neck to go in and update every time I make a sale.

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