Acquired for $100k for DashDash Rebrand

This morning, I read a TechCrunch article about a company called Rows that was formerly known as dashdash, before a major rebrand. The article covered the company’s $16 million Series B round of funding, which followed its $8 million Series A round of funding in 2018. Smartly, the company acquired its matching domain name in advance of the rebranding effort.

Historic Whois records at DomainTools show that had previously been owned by Future Media Architects (FMA). FMA owns a large portfolio of exceptional domain names, and most of them are for sale. The company uses to broker domain names on its behalf. From what I can tell, was acquired by DashDash in late April or early May of 2020.

One must look no further than the company’s blog post about the Rows rebrand to learn how much the company paid to acquire the domain name:

“$100k for a 4-letter domain (, but good names with few letters go from $50k to about $2m.”

Assuming Ron Jackson will be able to add this domain name sale to the DNJournal 2020 domain name sales report, it will tie for the 44th largest publicly reported domain name sale of 2020. I already added the sale to the list of recent one word .com domain name sales.

Thanks to Dommunity for noticing the acquisition price in the blog post.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Happy to have been part of this sale. At that is our specialty…Connecting premium domain names with startups and established businesses.

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