Efty and Saw.com Announce Brokerage Partnership

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Many domain investors use Efty landing pages to broker their own domain name sales. They receive inbound inquiries generated from their domain names, and they negotiate the sale of their domain names on their own. I enjoy negotiating a domain name sale on my own, but it is very possible I am leaving money on the table every time I do a deal.

In a blog post this morning, Efty announced a new brokerage partnership with Saw.com, the domain brokerage co-founded by Amanda Waltz and Jeff Gabriel. Efty users will be able to assign leads to a broker from Saw.com who will broker the sale on behalf of the domain registrant. Efty users will set a target price and a floor price, and the broker will work to close a deal on behalf of the seller at the desired price.

Efty users will be able to use this service on an individual domain name basis rather than across an entire portfolio of domain names. This partnership will be rolling out today in closed beta. I am told there are many Efty users who already opted in to this, and the company will be opting others in on a daily basis.

There have been numerous times where I probably should have let a third party broker negotiate a deal on my behalf and ended up losing a deal or selling for less than I could have had a broker represented my interests. Having a partnership in place will make it easier for investors to hand off hot leads rather than trying to connect with a third party domain broker in the moment.

The cost for a successful deal is either a 15% commission or $250, whichever amount is greater. This is in-line (or lower) than what other brokerages charge for deal completion.

Notably, Saw.com has already been using customized Efty landing pages on the domain names it manages on behalf of clients.

This deal is reminiscent of the DAN.com and Media Options partnership that was announced last December. I do not believe that partnership has been implemented yet.

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