Rightside just published a blog post with some interesting insight into premium domain name sales from the new gTLD extensions it operates. The company noted that it intends to share more information now and in the future “[i]an effort to demystify Rightside premium domains.”
The first data release contains information about premium new gTLD domain names sales for 2016 year to date. I presume that by “premium” the company means domain names that it held back from being hand registered. I also presume those domain names have higher renewal costs, but that is more of a guess.
So far in the first quarter of 2016, the company has sold $674,610 worth of premium domain names. This is their wholesale revenue number and doesn’t count the total revenue that may have been charged by registrars. For instance, Rightside could have priced Rightside.Army at $100 but Name.com could have sold it for $1,000. The company has sold 12 of these premium domain names for $10k or more. The company has sold a total of 1,820 premium domain names at an average sale price of $372 per name. You can see more data on the Rightside blog.
In its blog post, the company also shared some of the individual sales it has closed year to date. The largest reported sale was for Bid.Auction, which sold for $20,000. The sale of Feirien.haus at $15,000 was the only other 5 figure deal the company disclosed.
I think releasing sales data will be helpful in its effort to show that there is a market for the company’s domain names. It’s also helpful to an observer like myself to see closed sales reported.
I am told this blog post is just the beginning of publicly disclosed sales data from Rightside, and I think it would be beneficial if other registries share their sales data as well.
