Rick Latona on Why to Sell


Rick Latona makes some good points about why domain owners should consider selling some of their domain names:

I think that many domainers out there have only paper wealth. I’m not speaking of Frank who has both. A good deal of domainers are sitting on names that are worth a pretty penny but generate little income and they refuse to sell the name. I just don’t see the sense in that.

When I was in college, I opted to not apply for financial aid, as my father’s business inventory would have been counted as assets, and we probably would have been denied. Unfortunately, we couldn’t pay for my college education with curtains, just like you can’t pay for a home or a car with a domain name. Sure, he could sell the curtains and pay for college with the proceeds, but if nobody is buying a particular type of curtain, it’s just worth its value on paper.
I am not telling you to go out and sell your domain names, but I have said before, the importance of having cash on hand is immeasurable. Check Rick’s Blog out when you get a chance.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Fantastic idea!
    Rick, would you be kind enough to help sell these names and take a commission on them? 🙂
    Seriously, it’s a tough call. There are a lot of people out there who are currently “paper rich, penny poor” and may be able to move on to better and bigger things if they had the liquidity.
    I believe in the three year theory. Any move is healthy now as long as you can look back in three years and honestly say, “No regrets. At the time it was the right thing to do.”

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