Richard Swerdlow Featured in Miami Herald

If you live in the Miami area, you might have seen an article in today’s Miami Herald discussing the successes of Internet entrepreneur, Richard Swerdlow. As you may know, Swerdlow is the founder and CEO of the company that owns and operates real estate websites on valuable keyword domain names, including,,, and

The article discusses how Swerdlow got involved in real estate and ultimately how his company has grown and thrived during the last few years. You should  certainly read the entire article when you have a chance, but here are a few excerpts from the article I found particularly interesting:

But in 2007, Swerdlow began talking to the investors behind about investing in his company. They encouraged him to buy the domain names and The investment deal fell apart but and, while expensive, were still available. “My wife said ‘you only regret the things you don’t do so let’s go all in — if you really want to be the online condo guy, you need to have,’ ” Swerdlow recalled. “We bought those domains.”

“I never begrudge a person who overpays for a good domain asset,” said Swerdlow, who says he paid more than $1 million for each of them.

“It’s the No. 1 site in the world for condos,” said Brinker, who just closed on a condo rental for a client he met a few years ago through a lead. Brinker said he has “tried all the competitors” including Zillow, Trulia and, “and brings me quality leads from all over the world. It’s the real deal.”

Swerdlow expects all the portals combined to attract 20 million unique visitors this year.

This is a great article, and Swerdlow’s success is a testament to how an exceptional domain name with a solid business plan can lead to a successful business operation. You will want to read the entire article on when you have a chance.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Hi Elliot,

    Thanks for sharing this. Great find. Domains are the best kept secret on the net (for lead generation and building new businesses) and people need to know their value.

Leave a Reply

Recent Posts

Taking a Blog Break

I have been writing articles on my blog since 2007. I have been fortunate to have the advertising support of many domain industry companies...

Some Thoughts About 2023

As the year winds down, I have been thinking about what to expect for the upcoming year. I am hopeful that it will be...

How I Am Preparing for the New Year

Less than a week remains in 2022. This is generally a quiet week in terms of domain name sales, so I tend to spend...

Squadhelp Introduces AI Business Name Generator

Earlier this month when OpenAI's ChatGPT chatbot was trending, I discussed some of the ways artificial intelligence (AI) could be used for domain investing....

I Don’t Always Have to Win

I am a highly competitive person. Whether I am playing a tennis match against a friend or playing a board game with my family,...