Rich from Brokered My Last Deal

I recently received a $5k offer for one of my domain names listed for sale via I had it listed for a little less than $10k on Dan, and I countered at $9k. I asked the buyer a question, but I did not hear back.

If this offer was made on one of my own landing pages and a phone number was provided, I would have called the buyer on the phone. I would have tried to get him to improve his offer, but I probably would have taken the $5k offer had we chatted and I understood this to be a “best” offer. My total investment for this domain name is less than $100, and my hold time is less than two years.

With the platform, I don’t have a way to make a more personal outreach on my own. Offering a lower counteroffer without a response to my initial counteroffer would have been self-defeating. Sending repeated messages to the buyer reeks of desperation. Not a good look or good outcome could be expected from either option.

In the negotiation box, I had the option to ask to assign the negotiation to the brokerage. The broker has the email address and phone number for the prospective buyer and can make direct contact. The commission for a successful deal would be the same whether I close it or the broker closes it. In this particular case, the commission is 15% because the domain name has Dan nameservers.

The brokerage assignment was accepted by Dan, and I learned it would be brokered by Rich Green, one of my favorite GoDaddy/Afternic employees. After exchanging a couple of messages with Rich, including one where I provided my floor price, he connected with the buyer to discuss the domain name. Rich told me the buyer agreed to pay $6,000 for the domain name. This was an acceptable number for me and the deal was closed and completed.

Negotiating a successful deal is one of the things that excites me the most about this business. Knowing when to extricate myself from a negotiation and get help from a pro was helpful to me in closing this deal.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. so technically the broker just added up 1 more thousand moneyz which you could do it by yourself already.

    this is just a disgusting attempt of shitty advertising of boodaddy!

    • No – the broker was able to make personal contact via phone, which I could not do because doesn’t give their phone number. In addition, had I replied with a lower counter, it would have looked desperate. Having a broker from the platform, rather than me as the seller, contact the buyer, it takes away the look of desperation.

      Regardless, I am happy to give some shine to Rich who is great.

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