On the heels of acquiring the RH.com domain name from Media Options, Restoration Hardware, an upscale home goods and home fashions store, has announced that the company has undergone a rebranding effort. Restoration Hardware will now be known as RH, and the company’s website can be accessed by visiting RH.com.
This news was announced in a press release on September 17, 2012:
“Restoration Hardware today announced the rebranding of the Company to RH, reflecting the current positioning and future direction of the brand.”
In the press release, Gary Friedman offered some insight into why the company changed its branding from Restoration Hardware to RH:
Gary Friedman , RH Creator and Curator commented, “Today’s RH is a far cry from the hardware and nostalgic discovery item based business it once was. Currently, we circulate four Source Books twice yearly, RH Home, RH Big Style Small Spacesâ„¢, RH Outdoor, and RH Baby & Child totaling over 1,400 pages of inspired design.” Mr. Friedman continued, “The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home.”
Purchasing RH.com was not only a wise move to help consumers navigate to the company’s website, but it’s now an integral part of the RH brand. Without the domain name, it likely would have been much more difficult for the company to rebrand.