Report: Was Acquired for $1 Million

A reader sent me a link to an article from a Dutch entrepreneurial website, and the author reported that he spent $1 million to acquire the domain name in 2019. On the about us page on (dutch for Entrepreneur), the Publisher, Mitchel van Duuren, reported that he acquired after founding and rebranded the business under the shorter domain name.

Here’s the excerpt from the page, with the English translation courtesy of Google Translate below the original excerpt:

“Ik kocht de domeinnaam en huurde developers in om mijn visie tot leven te brengen. Deze visie bleek steeds groter te worden en dat zorgde ervoor dat ik in November 2019 de domeinnaam kocht voor het astronomische bedrag van 1 miljoen dollar voor wereldwijde expansie.”

“I bought the domain name and hired developers to bring my vision to life. This vision was getting bigger and bigger, which meant that in November 2019 I bought the domain name for the astronomical amount of 1 million dollars for worldwide expansion.”

I reached out to Mitchel via the contact page, and he confirmed that he acquired the domain name last year for $1 million. He also told me the domain name was purchased with a two year payment plan. I presume the deal has not yet been paid off.

Because the Whois information is “REDACTED FOR PRIVACY” at Enom due to GDPR, I am unable to see the current registrant of the domain name. I sent an email to the registrant via Enom’s website asking about the deal, but I did not hear back. The Whois record says, “Registrant State/Province: DC,” and the only domain escrow service in Washington DC I am aware of is facilitated by IP attorney Stevan Lieberman. I reached out to ask Stevan if he is handling escrow for this domain name, and he told me he could not confirm or deny.

Although this million dollar sale is self-reported and has not been verified by an outside source, it definitely seems well within the realm of possibility for to be a million dollar domain name.

Assuming the domain name is paid off and also assuming Ron Jackson from DNJournal and/or Michael Sumner from NameBio are able to independently confirm the sale, it could become one of the top domain name sales of 2021. In the meantime, operating the business on is a pretty nice upgrade for the company that was founded as

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Great domain.
    However, $1 mil cost spread over 24 months is $ 41,700. It would definitely put a dent in my checking account. 🙂

  2. As far as I can see, the seller is probably from Hong Kong/China.
    As of August 2018 was owned by a company called Agrinoon (Hong Kong) Limited:
    Owner: AGRINOON (HONG KONG) LIMITED (2 domains)
    Company: AGRINOON (HONG KONG) LIMITED (2 domains)
    Geolocation: HONG KONG, HONG KONG, Hong Kong
    Email: (3 domains)


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