Report: Reserve Price $9M |
Neustar Domain Names

Report: Reserve Price $9M


A few weeks ago, I learned that was put on the market, and Sedo was named the exclusive domain broker for this category defining domain name.

According to an article in Bloomberg this morning, the price of the domain name has been released.

If you want to buy, you need to spend at least $9,000,000, although the owners are hoping to make more than $10,000,000 for the domain name. I think this is a very optimistic number, especially in light of the sale price of $5,500,000 last year (to online gaming genius Calvin Ayre). is currently owned by a privately held UK company called Media Corp.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (6)

    Good Domain Names

    Didn´t they sell before in that price range?

    January 4th, 2011 at 10:29 am


    I think that is very overpriced. To me the word ‘gambling’ has a negative ring to it that isn’t there with ‘slots’ ‘poker’ ‘casino’ etc. Its a bit like the relationship between ‘drunk’ and ‘wine’ ‘beer’ ‘vodka’.

    January 4th, 2011 at 10:43 am

    The Big Cheese

    One too many zero’s in that price, IMO.

    – TBC

    January 4th, 2011 at 10:55 am


    @ TBC

    Agreed. I think it’s closer to a $1m than $9m name, but perhaps a gaming co will think differently. Time will tell.

    January 4th, 2011 at 10:56 am

    Michael Carter

    a recent post from elliot re: – name sold for $570,000 w/ 33,100 exact matches (a 17x multiple) – returns 49,500 exact local matches – a $9mm sale price = 182x

    obviously, this a very crude and flawed analysis (sample size of 1) but you get the idea – @ $1mm seems to be in the general ballpark, definitely not $9mm.

    January 4th, 2011 at 11:37 am

    gaetano marano

    the price seems high but this domain can be used in several rich countries

    January 4th, 2011 at 12:01 pm

Leave a Reply

Name *

Mail *