Report: Reserve Price $9M

A few weeks ago, I learned that was put on the market, and Sedo was named the exclusive domain broker for this category defining domain name.

According to an article in Bloomberg this morning, the price of the domain name has been released.

If you want to buy, you need to spend at least $9,000,000, although the owners are hoping to make more than $10,000,000 for the domain name. I think this is a very optimistic number, especially in light of the sale price of $5,500,000 last year (to online gaming genius Calvin Ayre). is currently owned by a privately held UK company called Media Corp.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I think that is very overpriced. To me the word ‘gambling’ has a negative ring to it that isn’t there with ‘slots’ ‘poker’ ‘casino’ etc. Its a bit like the relationship between ‘drunk’ and ‘wine’ ‘beer’ ‘vodka’.

  2. a recent post from elliot re: – name sold for $570,000 w/ 33,100 exact matches (a 17x multiple) – returns 49,500 exact local matches – a $9mm sale price = 182x

    obviously, this a very crude and flawed analysis (sample size of 1) but you get the idea – @ $1mm seems to be in the general ballpark, definitely not $9mm.

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