A few weeks ago, I learned that Gambling.com was put on the market, and Sedo was named the exclusive domain broker for this category defining domain name.
According to an article in Bloomberg this morning, the price of the domain name has been released.
If you want to buy Gambling.com, you need to spend at least $9,000,000, although the owners are hoping to make more than $10,000,000 for the domain name. I think this is a very optimistic number, especially in light of the Slots.com sale price of $5,500,000 last year (to online gaming genius Calvin Ayre).
Gambling.com is currently owned by a privately held UK company called Media Corp.
Didn´t they sell Casino.co.uk before in that price range?
I think that is very overpriced. To me the word ‘gambling’ has a negative ring to it that isn’t there with ‘slots’ ‘poker’ ‘casino’ etc. Its a bit like the relationship between ‘drunk’ and ‘wine’ ‘beer’ ‘vodka’.
One too many zero’s in that price, IMO.
– TBC
@ TBC
Agreed. I think it’s closer to a $1m than $9m name, but perhaps a gaming co will think differently. Time will tell.
a recent post from elliot re: homeownersinsurance.com – name sold for $570,000 w/ 33,100 exact matches (a 17x multiple) – gambling.com returns 49,500 exact local matches – a $9mm sale price = 182x
obviously, this a very crude and flawed analysis (sample size of 1) but you get the idea – gambling.com @ $1mm seems to be in the general ballpark, definitely not $9mm.
the price seems high but this domain can be used in several rich countries