Report: Reserve Price $9M

A few weeks ago, I learned that was put on the market, and Sedo was named the exclusive domain broker for this category defining domain name.

According to an article in Bloomberg this morning, the price of the domain name has been released.

If you want to buy, you need to spend at least $9,000,000, although the owners are hoping to make more than $10,000,000 for the domain name. I think this is a very optimistic number, especially in light of the sale price of $5,500,000 last year (to online gaming genius Calvin Ayre). is currently owned by a privately held UK company called Media Corp.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I think that is very overpriced. To me the word ‘gambling’ has a negative ring to it that isn’t there with ‘slots’ ‘poker’ ‘casino’ etc. Its a bit like the relationship between ‘drunk’ and ‘wine’ ‘beer’ ‘vodka’.

  2. a recent post from elliot re: – name sold for $570,000 w/ 33,100 exact matches (a 17x multiple) – returns 49,500 exact local matches – a $9mm sale price = 182x

    obviously, this a very crude and flawed analysis (sample size of 1) but you get the idea – @ $1mm seems to be in the general ballpark, definitely not $9mm.


Please enter your comment!
Please enter your name here

Recent Posts

2024 PMC Jersey Reveal – One Spot Remains

John Berryhill and I are happy to reveal the domain industry sponsor jersey we will wear on the 2nd day of the Pan-Mass Challenge....

Poll: Will Change Lead to Other Rebrands?

As you know, Elon Musk rebranded Twitter as X last Summer. Last week, the company began forwarding to, a domain name Musk...

Entrepreneurship Handbook Offers Domain Advice – Reveals a $385k Domain Name Purchase

Chad Folkening shared an excellent newsletter article from the Entrepreneurship Handbook that will be of interest to domain investors. Not only does Dave Schools...

Referring a (Bad) Prospect to a Broker

There are many times when the valuation of a domain name my company owns is far greater than what a prospective buyer thinks it... Reportedly Acquired for $400,000

The domain name has reportedly been acquired for $400,000 USD. The acquisition was announced on X this morning by Nick Huber: Big news: We spent...