I don’t always agree with Rick Schwartz when it comes to domain name sales negotiating tactics, but I agree with his thoughts today about inquiries seeking a “reasonable” price to buy a domain name:
I hate reasonable!
The minute I see that keyword on a #DomanName inquiry, I delete, don’t reply. PERIOD!
I don’t do “Reasonable” on UNIQUE ASSETS that can be LIFE-CHANGING to someone with a BRAIN/PLAN!
— Rick Schwartz 👑 The DomainKing® 👑 Since 1995 👑 (@DomainKing) November 18, 2020
I can understand the buyer’s sentiment because everyone wants to pay a reasonable price, but “reasonable” is the enemy of profitable. From my experience, “reasonable” generally means cheap, and for many buyers, that means a very small premium over the cost of the registration fee. They see they can register a domain name for $10 on GoDaddy and they want to pay close to that, totally discounting the value of a good domain name. A domain name may be worth $10,000, but to them, a “reasonable” price is $100. In fact, some people think this is generous!
When it comes to one of a kind domain names that are getting more expensive and challenging to replace, reasonable is not sensible for a domain investor. In fact, many domain investors are paying what would seem to be unreasonable prices to buy domain names right now.
Depending on the domain name and the opening offer (if the prospective buyer made one), I generally reply to these inquiries as long as they are not abusive. Typically, I will just send the price with very little commentary. I have found that educating those buyers is not worth the time.