Re-Launched Company Website and Logo

This week, I re-launched my corporate website on I don’t really love my company name anymore, but it’s a pain in the neck to change it, and it really isn’t worth the hassle of making any type of legal change, especially because I operate in two states and that means additional work and legal fees.

One of the first things you may notice is a new logo. I used to create the corporate logo design, and I really appreciate the work they did with the little guidance I gave. The designers came back with dozens of ideas and we eventually decided there wouldn’t be any type of accompanying graphic with the logo and it would be a stylized font. The logo designers chose a design that utilized the “notch” theme, with almost every letter having a notch in it. I kept the same colors as I had in my previous logo for consistency sake. For those who are curious, I used the platinum package giving me unlimited revisions.

I used a html theme I found at ThemeForest, and it cost somewhere around $30. I made several alterations to the theme to adjust it to fit my needs. This was one of those times that having a bit of coding knowledge was advantageous. I also used Tia Wood to make a couple of site design changes I didn’t know how to make, particularly on the developed brands page.

One thing I want to change around a bit is the home page. I think the text needs to be re-written, although I don’t really feel like spending much time doing that right now. I think the site is fairly straightforward, makes it clear that my business invests in good domain names and builds them, and it’s been around for a fair amount of time.

I think it’s wise for domain investors to have a corporate website because it gives some people assurance that you are a “real” entity when you are doing a deal.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Well! If you don’t like your company’s name any more you can change it, but you must take some time to do that; because if you fail to change it, that may leads to lost of interest on the company.

  2. The site looks great – it’s clean and simple, and I like it. You might want to add a range of years in the copyright in the footer, because right now it looks like it’s a new site that launched in 2012.

    I’m having naming issues, too. I don’t like having a company name too similar to anyone else’s. I explored a few different possibilities last year and regged the .coms, but haven’t committed to anything yet.

    • @ Seb

      I’d rather give business to a friend, and they gave me tons of designs because I didn’t give a very specific design brief. When I made major changes to my request, they fulfilled it and gave me more designs.

  3. Looks solid Elliot.

    Where is the “brand”of I consider that a better name and site then a couple other things mentioned imo.

  4. Elliot – the site looks very nice!
    Out of curiosity, why is your LLC based in new Hampshire?
    I’m planning on setting one up soon, so I’m curious if there are any advantages to where it’s set up, and if there are any specific benefits to set it up in specific states…

  5. That makes sense 😉
    Thanks for the info!
    One idea – you may want to change any external links from that site (like to your blog) to open in a new window – just add target=”_blank” to the end of the a href tag…

  6. I wanted to ask you – I see that you are using an s in some of your names (plural) and non plural in others. Did you do strong KW research to determine if to by the plural name or not? I know this is discussed a lot and it can sometimes be hard to choose if by one or the other or both. Thanks.

  7. Elliot if any of your readers need logo help, they can use the coupon code ELLIOT for 20% off.

    @acro – You just won me some money. Thanks buddy.

  8. Elliot if any of your readers need logo help, they can use the coupon code ELLIOT for 20% off at

    @acro – You just won me some money. Thanks buddy.

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