When I saw the list of domain names up for auction at Brannans.com, a recently launched domain brokerage and auction house founded by brothers Toby and David Clements, I was impressed. Frankly, I doubt the best names are going to sell at their reserve prices in the auction, but I do think it shows considerable trust in the Clements brothers.
Let’s have a look at what I think are the five best domain names in the auction, not considering reserve prices:
There are many other great names, but these stand out to me as the best of the bunch. The prices are as high as can be expected, but having them listed for sale gives the company an opportunity to try and reach a deal with a buyer post-auction should a sale not be consummated at auction (assuming a customary exclusivity period exists).
I think it was smart to use Proxibid to handle the auctions. A few companies have tried to develop their own platforms, but there are often problems with managing a platform, especially the first few attempts. The Toby and David are wise for sticking with their knowledge base and letting an online auction expert handle the technology.
I wish David and Toby lots of luck with their new venture.