Ray Dalio May Think He’s a “Dumb Shit” But He Got Principles.com

Ray Dalio is the founder of Bridgewater Associates, a company that reportedly manages about $150 billion in global investments. Mr. Dalio recently authored a book called Principles, which was published this past week. Although the first sentence of the book says, “… I want to establish that I’m a ‘dumb shit’…,” Mr. Dalio is quite smart about domain names.

Really. I am genuinely a dumb shit https://t.co/Q88s4g9eUA

— Ray Dalio (@RayDalio) September 21, 2017

If you want to learn about Mr. Dalio or purchase his book, you can simply visit the exact match domain name, Principles.com.

It appears that an entity affiliated with Bridgewater likely acquired the Principles.com domain name some time last Summer, according to DomainTools. The Whois record had privacy enabled from 2012 through the middle of 2016, so it is possible that the domain name was acquired prior to last Summer and kept under privacy. Prior to this time period, the domain name was registered to Vertical Axis, the company founded by Dr. Kevin Ham.

Although the purchase price of Principles.com does not seem to be public, this must have been an expensive acquisition in my opinion. My guess is the domain name had a mid to high 6 figure price tag, although I would not be surprised to learn it was higher.

Obviously, Mr. Dalio is quite smart. His business track record proves that. The fact that he and his company acquired Principles.com shows that he isn’t a “dumb shit” when it comes to domain names.