This morning, TechCrunch reported the launch of a new quiz website called Qzzr. According to the article, Qzzr “officially launches today with an infusion of $2 million in seed money and partnerships.” Backers and partners of Qzzr include companies such as ESPN, Yahoo, Mashable, and a number of angel investors and investment firms. It looks like it’s a cool website that we will hear quite a bit about via social media.
The first thing I noticed was the brand name and spelling, Qzzr. To me and perhaps others, Qzzr sounds a lot like Quizzer. This wouldn’t be so bad if the company had managed to buy the Quizzer.com domain name (See update below), but it doesn’t appear to have done so. In fact, if you visit Quizzer.com, you’ll see that the website is most definitely not safe for work (it looks like it forwards to an adult website right now).
Before someone claims that Quizzer.com is trying to capitalize on the Qzzr traffic, you should note that Quizzer.com has been registered for nearly two decades. The registration is set to private, so I can’t see who owns it. Quizzer.com has a creation date of March 1997, making it over 17 years old. A screenshot (again, NSFW!) shows that Quizzer.com appears to have been adult-themed for several years.
Although the Qzzr branding is certainly unique, it has the potential to be confusing for people who learn about the website via word of mouth. Yes, I would suspect that most of the traffic will come via social media channels and partner marketing given the viral nature of quizzes and quiz websites, but there will likely be some traffic leakage to the other website given how Qzzr appears to sound.
As always, your thoughts are welcome.
*Update on 9/26:
This afternoon, I learned that Qzzr smartly acquired the Quizzer.com. According to Qzzr’s Owen Fuller, “The quizzer.com domain acquisition was already in the works when the press hit. We agree that it was important to lock it down. We were happy to be able to purchase it for a reasonable price, and I think the previous owner was happy with the outcome too.“