Portabellas.com Acquired for Progressive Super Bowl Commercial


During the run up to this evening’s Super Bowl, Progressive Insurance ran a television commercial featuring its “employees” Flo and Jamie in the role as a waiter and waitress at a fictitious restaurant called Portabella’s. The Progressive Super Bowl advertisement caught my attention because of a generic domain name that was featured in it:

Towards the end of the commercial, you can see the Portabellas.com domain name prominently marketed. That caught my attention because I remembered seeing the domain name transfer very recently in my DomainTools Registrant Alert email from January 25, 2019:

From what I could tell, Progressive Insurance acquired the Portabellas.com domain name from Frank Schilling’s company, Name Administration. The domain name was likely acquired using the brokerage services of CSC, a brand protection and domain registration company.

I do not see the domain name listed on NameBio, so I presume the sale price is going to remain private. I did reach out to Uniregistry to see if the price can be shared, but unfortunately I was told the sale price will remain private.

It’s pretty neat to see a generic domain name like Portabellas.com featured in a Super Bowl ad.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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