Playboy’s Smoking Jacket Website May Be Good News for Kevin Ham

7 The Smoking JacketAccording to a report in today’s New York Post, Playboy is rolling out a website that should be safe for people to view at work or other environments where nudity and sexual content would be inappropriate. The new website will be known as, and it intentionally contains no references to Playboy, allowing it to bypass work filters that have “playboy” blocked.

The article cited Theresa Hennessey, spokeswoman for Playboy who said that Playboy’s editorial director Jimmy Jellinek “will be pleased if receives 1 million unique visitors a month.”   Playboy’s flagship website, receives around 6 million visitors per month.

The website was aptly named The Smoking Jacket because of Playboy founder Hugh Hefner’s love for silk smoking jackets. Ironically, the Post’s article joked that Playboy chose the name they did because was already registered, but it should be noted that is similarly registered (since 2000) and it appears to be owned by one of Kevin Ham’s companies.

With the hopes of getting 1,000,000 visitors per month, perhaps Playboy should consider reaching out to about acquiring   According to a note in the Whois record, “  is  authorized  by  the  domain  owner  to  facilitate  the  sale  of  this  domain.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. If the site reaches 1 million uniques, that is pretty lame. A major publisher like Playboy should be much more ambitious than that. Seems like this is another old print empire that is struggling to transform itself in the digital age.

  2. Goodmorning! I was reading the commentary on the proposed “Playboy” site, and being me, I had to do the math. The goal of 1 million lookers, and with industry conversion rates of 2%, that look’s like 20,000 product sales per month. They are the industry-standard in their field, so the potential for $$ is looking good. This has been on the drawing board for about 2 years, so we’ll see what happenens. Have a great day, Jerry-

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