According to a report in today’s New York Post, Playboy is rolling out a website that should be safe for people to view at work or other environments where nudity and sexual content would be inappropriate. The new website will be known as TheSmokingJacket.com, and it intentionally contains no references to Playboy, allowing it to bypass work filters that have “playboy” blocked.
The article cited Theresa Hennessey, spokeswoman for Playboy who said that Playboy’s editorial director Jimmy Jellinek “will be pleased if TheSmokingJacket.com receives 1 million unique visitors a month.” Playboy’s flagship website, Playboy.com receives around 6 million visitors per month.
The website was aptly named The Smoking Jacket because of Playboy founder Hugh Hefner’s love for silk smoking jackets. Ironically, the Post’s article joked that Playboy chose the name they did because SilkPajamas.com was already registered, but it should be noted that SmokingJacket.com is similarly registered (since 2000) and it appears to be owned by one of Kevin Ham’s companies.
With the hopes of getting 1,000,000 visitors per month, perhaps Playboy should consider reaching out to DomainBrokers.com about acquiring SmokingJacket.com. According to a note in the Whois record, “Domainbrokers.com is authorized by the domain owner to facilitate the sale of this domain.“
I guess this site will be for the people who actually read Playboy just for the articles?
Playboy has articles?
@ Michael
I am not really sure.
Ham can’t sale to Playboy, unless of course he’s a hypocrite?
Meanwhile, one of Hef’s adult industry buddies has her site up for auction at Sedo.com: HeidiFleiss.com.
If the site reaches 1 million uniques, that is pretty lame. A major publisher like Playboy should be much more ambitious than that. Seems like this is another old print empire that is struggling to transform itself in the digital age.
Goodmorning! I was reading the commentary on the proposed “Playboy” site, and being me, I had to do the math. The goal of 1 million lookers, and with industry conversion rates of 2%, that look’s like 20,000 product sales per month. They are the industry-standard in their field, so the potential for $$ is looking good. This has been on the drawing board for about 2 years, so we’ll see what happenens. Have a great day, Jerry-