Sometime around early October of 2009, GetAFreelancer.com acquired the better domain name Freelancer.com for an undisclosed amount, although it was reportedly a “six figure sum.” The company then moved to the easy to remember Freelancer.com domain name, and according to Compete results, traffic numbers are greatly improved, despite the fact that Freelancer.com didn’t seem to receive much traffic prior to the changeover.
According to Comptete, in the last year, GetAFreelancer.com maxed out at around 289,000 unique visits per month in July 0f 2009. As of May of 2010, Freelancer.com received 364,000+ unique visits according to the same Compete chart. While this comparison doesn’t take into consideration additional advertising that may or may not be in place, the acquisition does show the value in a generic domain name for a company like this.
So what was the purchase price for Freelancer.com? Although I couldn’t find a published sales price, I looked through my email archives to find an exchange I had with the former owner of the domain name. In May of 2006, when times were arguably better than what they were towards the end of 2009, the owner was asking “$100k usd.” I didn’t reply back to negotiate since it was out of my budget at that time.