Playboy Launching Gay Station – Did Rick Hit it Big Again?

According to a news story first released by and followed-up today in an article in the New York Post, Playboy has announced that they will be launching a gay-themed television station/video channel. According to the article,

“Playboy Enterprises, the parent company behind the famous girlie magazine for men, confirmed they are launching a gay-porn cable station that could start operating as soon as next month.”

While the offering is currently being called “Gay Targeted VOD Package Service,” one would think that the name “Gayboy” sounds much more marketable. Interestingly enough, a Whois search shows the domain name (a parked page) is owned by an investment company in the Caribbean, and a Historical Whois search shows the domain name was previously owned by Virtual Dates, a company founded by Rick Schwartz.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Gayboy implies a child or young teenager. I doubt they would want that image.

    How is that different than play boy or play girl? Same thing, imo.

  2. >> How is that different than play boy or play girl? Same thing, imo.
    Playboy and playgirl are dictionary terms that existed before the magazines. They don’t suggest underage sex the way “gay boy” might.
    Anyway, the post article says “The new station will not bear the Playboy name and will be managed under the company’s Spice brand” That seems to indicate there won’t be any inference to Playboy in the title.

    I didn’t notice this before, but it looks like the name is still owned by Rick, as the admin contact is “R Schwartz.” Once again, Rick had the foresight and gut instinct to register another huge domain name that others didn’t.

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