Perhaps When to Rethink Your Strategy

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Some people may go a bit overboard with their domain name registrations. They get inspiration from somewhere, register a bunch of domain names, and before they know it, they have a fairly large portfolio under management. It’s easy to buy domain names, but selling those domain names can be a difficult proposition.

Alan Dunn of Namecorp shared some simple advice for people who find themselves with a lot of domain names but little to no offers or sales:

I couldn’t tell you if the magic number is 500 or 5,000, or if the period of time is one week or one year, but Alam has a good point.  If a large portfolio of domain names doesn’t receive offers, perhaps there is something wrong with the domain names. Unfortunately, some domain names are unsaleable.

There is more to domain investing than domain name sales. Earning revenue from domain names may also be important. Domain names that don’t receive offers but do earn revenue would also hold value. I would imagine, for the most part though, domain names that are making money via PPC would also receive offers.

Again, I don’t know how many offers a portfolio of 1,000 domain names should receive over what time period, but for many, the lifeblood of a domain investor is domain name sales. Without offers, there are no sales.

What do you think?

1 COMMENT

  1. Yes, if you have 1000 names and few sales, you are hurting.

    My info:

    I have 1500 names and get 1-2-3 inquiries/offers per day…..60-90 per month on average.

    Parking revenue is usually $300 or so per month.

    My first obligation before I purchase a name is understanding who is going to purchase it from me. Who are the potential buyers?

    Good luck to all.

  2. Dudh- this is what we called the FOMO- fear of missing out

    During my and your younger days, thanks to 99cent coupons,we hand reg tons of “BullS” domains but we get smarter now.

    We are more patience now and read a couple of good blogs not like that DShame blog that those loonies always pimp their own domains.

  3. Rethink your strategy especially with the cost of warehousing domains going up.
    I can hear Rick Schwartz saying now, it’s not the quantity but the quality of your domains.

    Just another thought,when buying those high quality domains put some extra cash aside for that UDRP that will soon follow LOL, it seems that’s the trend now days.

  4. End users have been brainwashed in recent years to denigrate and disbelieve in the value and power of EMD. In some cases it may be a disingenuous negotiation tactic, but by and large enough of them seem to have honestly drunk the Kool-Aid on that.

    Ergo, industry luminaries with a platform need to fix that nonsense. That means people like Elliot, DNW, TheDomains, etc.

    This is something I’ve done too, although not merely as someone who likes an occasional nice sale, but also as an end user buying too many of them for end use.

    I had well into x,xxx domains until recently, and I’ve let close to x,xxx go. It’s a good feeling when you realize that many of your domains are not worth keeping and you’re rid of them. My regret rate is small, but I have regretted a few that I discarded. And apparently what I let go is usually considered good enough for others to snap up, because it seems most of them are taken right away. So now in addition to some others, HugeDomains.com is apparently happy to take up the cost of renewing and maintaining many domains that I cast to the wind.

    And like so many of us, despite letting so many go, I have also regged perhaps a bit more than I wish I had in their place anyway, though nowhere near before. 🙂

  5. Hello Elliot,

    Thanks for bringing this subject up. We have all along ( Ten years or more) advocated people dumping Non .Com Extensions and pooling their money into 5 to 10 .COM Profit Center Assets for superior R.O.I. results.Its what the Really Smart Money has been doing.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) ( Domain Master http://WWW.UseBiz.com)

  6. Outbound Marketing is key to shifting (quality – sometimes this can be defined in unexpected ways by the end-user) names on a regular basis.
    But, yes, it is correct that names that have not been well thought out are unlikely to move.

  7. In my opinion, the only way to salvage a bad domain investment is to spend more time on it in development so that it at least has potential to generate some revenue to compensate for the investment and possibly provide a little profit.

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