DomainInvesting.com

I’ve known about Efty for a few years, since the company has been advertising on my blog. I decided to give the platform a test with around 500 of my domain names. I am using the account option that will allow me to have up to 1,500 domain names in my account at a monthly cost of $36.

The domain names I chose for this test are priced between $1,500 – $90,000. They aren’t my top tier domain names, but it’s a mix of inventory-quality and higher quality assets that have buy it now prices. Most of the names are priced under $10,000.

In the last couple of years, I have been using a lawyer for escrow services more than ever before. Although there tend to be more steps when using a lawyer for escrow, I have found the deal closing process to be more streamlined, often quicker, and the cost is flexibly reasonable.

When I use a lawyer for escrow, I can integrate the purchase agreement with the escrow agreement. Instead of using a purchase agreement that doesn’t totally align with the escrow agreement, having a unified purchase agreement is helpful. This is primarily an issue on a payment plan deal or when special terms are necessary in the purchase agreement. It is easier to get a counterparty to agree to language on an integrated agreement.

When someone inquires about purchasing a domain name, they’ve already indicated the desire to own the asset. I’ve always felt that a good domain name sells itself, and I can’t really convince someone to buy a domain name any more than their desired interest.

I’ve crafted a response to inbound inquiries that vary a bit based on the domain name. For instance, when I reply to prospects who want to buy Flashpoint.com, one of the lines is “Flashpoint.com is a one of a kind asset that is ready to be built into a powerful brand and become a flashpoint for a company’s marketing efforts.”

There is still a significant hurdle between someone expressing interest in a domain name or making a purchase offer and the acquisition of the domain name. Usually, the acquisition cost is that hurdle. Someone expecting to pay $100 for a domain name is blown out of the water when they see a six figure price tag. Those gulfs are almost impossible to bridge.