Rocket.com Buyer Revealed

In September, I reported on the sale of the Rocket.com domain name. Rocket.com was sold for an undisclosed amount of money in a deal overseen by Andrew Miller of Hilco Digital. Following the sale, the domain name was transferred to CSC under Whois privacy, leaving the identity of the buyer unknown.

I have been periodically visiting Rocket.com and checking for any Whois or nameserver updates to try and learn who acquired the domain name. This morning, a new landing page appeared on the domain name, and the buyer has been revealed – Rocket Companies, Inc.

Rocket Companies is a publicly traded company (RKT on NYSE) with a $33 Billion market cap. Rocket operates numerous Rocket-branded companies like Rocket Mortgage, Rocket Loans, Rocket Money, Rocket Homes, and more. The parent company currently operates its website on RocketCompanies.com, but I suspect it could have a new home at Rocket.com at some point in the near future.

There is no doubt that Rocket.com is a highly valuable domain name. Acquiring Rocket.com was a smart move for the company. Not only is Rocket.com simple to remember, but it will be fantastic for general marketing and branding purposes. I can imagine seeing a Super Bowl commercial with the Rocket.com domain name prominently displayed, allowing the company to advertise its entire stable of brands.

Kudos to Rocket for acquiring this exceptional domain name. Rocket.com has been added to the list of companies that upgraded its domain name maintained on Embrace.com.

On a somewhat unrelated note, if you ever visit Detroit (home of Rocket), you will want to stay at the Shinola Hotel or The Roost Detroit Hotel. I was there for a friend’s event this past weekend, and both hotels were exceptional. Grab breakfast on the go at Iggy’s Eggies and grab dinner at Le Suprême. Catch a game at The Brakeman or Gilly’s, and have a late night chicken sandwich at Penny Red’s. I hope to return to Detroit soon.

Update: The purchase price was reportedly $14 million.