Although I was born and raised in Nashua, NH, which is about 15 minutes north of Lowell, MA on Route 3, I hadn’t visited Lowell in a few years. I had driven through it many times on my way to various places, but I hadn’t stopped to explore. I think it’s very important to spend time in the city and meet with some of the residents to really get to know the area.
A few days after acquiring Lowell.com, I blogged about the acquisition, and received a comment from David Castello of Castello Cities Internet Network, a hugely successful geographic development company founded by brothers David and Michael Castello. I decided to call David to ask for a bit of advice, and he gave me some great advice I am integrating into the site and will touch on throughout this project. Among many things, I learned that having pictures would be important to keep the site fresh and enticing to visitors. Although Lowell isn’t a tourist destination, it’s an interesting city with some great architecture and historic sites.
I decided that in order to do this right, I would contact a local photographer and work out a mutually beneficial deal where photographs would be exchanged for advertising (and possibly cash). I did some web searching to find a Lowell photographer, and it wasn’t as easy as I thought it would be to find one, which was certainly good news for the project I envisioned. Luckily enough, I finally contacted a highly regarded photographer, who happened to be somewhat of a Lowell historian advocate for the city (and everyone around the city seems to know him).
After explaining my vision, he was on board with the project. About a week later, I drove to Lowell and met with various people who might benefit from the website, including the photographer and public relations director for the local National Park Service office. Everyone seemed excited about the project and the opportunity to “show off” the city. These people realized the power of the Lowell.com name/brand, and they expressed an interest in becoming a part of it by providing information for the site.
Because of the reputation of Lowell, people who love the city are really looking forward to the opportunity to show the city in a positive light. The city has been through tough times, but has prevailed. I learned about the new lofts and apartments that have been created, and that there are many artists moving to the area. I also learned quite a bit about the rich history and the public facilities that have been recently built or renovated.
I think visiting the city and researching its history is vital for a project like this. I will need to continue to learn as much as I can in order to create the best possible website. In essence, I, too, am becoming an ambassador for Lowell with this website, and I need to learn as much as possible. I need to eat a famous Boott Mill sandwich at Arthur’s Paradise Diner. I need to visit the Revolving Museum. Hmmm… I wonder if I can expense a trip to Tsongas Arena to see the Dropkick Murphys play “Tessie.”
The Lowell Project: Visiting, Researching & Connecting
The Lowell Project – Planning the Website
Although the Lowell.com development project is beyond the stage of preliminary planning, I wanted to take a step back and give an overview of the project plan and outline.
In order to become useful to Lowell, Massachusetts residents and visitors, Lowell.com must provide a valuable service to encourage visitors to return to the site. To give our advertisers a reason to advertise, we will need to increase our traffic naturally via search engine optimization, so people who don’t know about our website will easily find us. We currently rank low in the search engines, although this is better than when we weren’t listed at all just a few weeks ago. Lowell.com receives anywhere from 50-125 visitors per day, with most of the traffic coming via direct navigation, so we are in a good position at this stage.
Lowell.com will have detailed information about the city’s attractions. From museums and parks to neighborhoods and sports teams, Lowell.com will have unique information about all of Lowell’s attractions. Instead of lifting content from various websites, we have writers researching and writing specifically for this website. This is very important to our organic growth, and we plan to continue to build, adding more content and information. As we grow, we expect to earn higher rankings in the search engines, and we will hopefully be at the top of the list for searches such as “Lowell restaurants,” “Lowell hotels,” “Lowell lawyers“… etc, as well as many other niches.
Lowell.com will also have a large directory for people who need to find businesses in the Lowell area. We will provide free listings for almost every type of business in the city. The listings will be in an easy to use format, so our visitors will find what they need, and hopefully bookmark us for future use. If someone from out of town is planning a wedding in Lowell, they can use Lowell.com to find a wedding chapel, photographer, band, bakery, caterer…etc. Instead of having to look around at various websites, everything can be found at Lowell.com
To better serve both the business community and visitors, business owners will be allowed to enhance their listings for free. While almost all businesses in Lowell will be listed and categorized at no charge, the basic listing will only include a phone number and address. To add more value for all parties, we will allow business owners to add a paragraph or two about their business, a map to their business, and photographs that can entice consumers to call, all at no added cost to them.
To generate revenue to keep the website financially secure, we will offer businesses the opportunity to pay for category header banners, which will move their listing to the top of the category. Businesses in categories with much competition (such as law) will greatly benefit by moving to the top of the category with a banner ad. We will also offer home page banners to give these advertisers the most exposure. Category and home page advertisers will have their banners rotated throughout the non-profit pages, to give them added exposure throughout the site.
The ultimate goal of the website is to provide an aesthetically pleasing site that is easy to use and informative. As the website matures, more information will become available, giving added value to advertisers and visitors. Our mission is to be the most useful source of information for Lowell residents and visitors.
***UPDATED BY ELLIOT***
Just as an FYI, the current site looks absolutely nothing like how the final website will look. I am keeping the current site up (which came along with the domain name) in order to avoid de-listing in search engines that could possibly occur if I take it down.
Developing Domain Names: The Lowell Project
Like many domain investors, I’ve never developed a complete website. I know I should develop all of my names, but development is difficult and it takes quite a bit of time and money. For the past few weeks, I’ve been working on the development of Lowell.com off line. After careful consideration, I have decided to blog about my ongoing experiences to give other domain investors insight into this development project.
While I hope this will give others the opportunity to witness a successful (or unsuccessful) development undertaking, selfishly, I want to document my progress so I can emulate and/or make improvements on my next project. I hope to be able to provide full details about various aspects of the development process, and I welcome any comments or advice.
So begins the journey into “The Lowell Project.”
***UPDATED BY ELLIOT***
Just as an FYI, the current site looks absolutely nothing like how the final website will look. I am keeping the current site up (which came along with the domain name) in order to avoid delisting in search engines that could possibly occur if I take it down.
End of Year Checklist: Buy Your Office Supplies
As the year winds down, and the final hours of 2007 are upon us, there aren’t many things that can be done that will be impactful on 2008. One fairly small (buy often overlooked) thing that can still be done is purchasing your office supplies for the new year.
I don’t know about you, but most of my trips to Staples ended in small purchases of random things for the business. I needed printers, pens, folders, binders, ink…etc. Lots of various office supplies were needed throughout the year. Well, this year I am going to do things a bit differently. I have a list of the office supplies I used throughout the year as well as a list of supplies I currently have “in stock.” I am going to Staples this afternoon and will buy everything I can possibly use for next year that I can fit into my apartment. While this isn’t going to be thousands of dollars worth of supplies by any stretch, it will be save me a few dollars come tax time.
There have been a couple of accounting programs I wanted to try out in lieu of my Excel workbook accounting, and this is the perfect time to buy them!
Wired Magazine: Vote on Tech Trends
Wired magazine discusses tech trends for 2008, and they are running an editor and user-submitted vote on predictions for the new year. One vote of interest to people in the domain investment community is the poll question related to the .mobi extension:
“Get ready for a new internet extention (sic): .mobi for mobile devices and cell phones”
Will corporate America and independent web developers make 2008 a boom year for .mobi, or will issues like the voided .mobi auction lead investors to publicly air their grievances about the situation?