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The Shoemaker’s Son Has No Shoes

Have you ever heard of the famous saying, “the shoe maker’s son has no shoes?” This saying generally means that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his childrens’ shoes. The saying can also be applied to domain developers and designers who have outdated and/or ugly websites.

How can web designers expect to get new customers when their own websites look so horrible and uncreative? With my favorite web designer booked up for a while, I’ve been looking for someone who can fill in just in case I have a project come up (like a creative mini site header for MountainBikers.com as an example if it doesn’t sell for $6,300). I’ve been searching for links on 99Designs, eLance and even Craigslist, and a number of designers’ sites I’ve come across are just bad.

When marketing your services, you need to market yourself first. If you have a crappy website, some people might expect your work to be crappy too. I guess the same goes for domain blogs. If you have crappy domain names, people probably expect your advice to be crappy too 🙂 LOL

If you happen to know of a good designer looking for a couple small future projects, let me know. I don’t have something right now, but I am always asked about great designers and I am always happy to add someone to my rolodex!

Affiliate Revenue from Domain Forwarding

ForwardingI learned a great way to make money with a generic domain name by forwarding your domain’s traffic to an affiliate url of the website that may be the intended target of some of your domain name’s traffic. I don’t want to say where I learned this because I didn’t ask permission from the domain owner I saw doing this, but I’ve seen it many times and it’s fairly common although I haven’t done it yet myself.

Let’s say you own the absolutely generic domain name BestDomain.com and there happens to be a home cleaning products company that operates on BestDomain.co.uk. You know some of your type in traffic (especially UK traffic) is from people looking for this other website, but since your domain name isn’t   related to the industry in which the other company operates, it would be risky to create a cleaning site without infringing on the rights of the company with the co.uk.

If you park the name, it could piss the other company off that their competitors have a chance to convert this traffic via PPC link, especially because the parking company may display cleaning-product advertisements, which could be considered infringing. Additionally, if people are looking for a cleaning product on BestDomain.com, the conversion rate would be pretty low if you built a domain name-related website.

The next best thing to inquire about is signing up with the other company’s affiliate program, and forward your traffic to the affiliate link. The other company should be happy because they are paying for converted customers, which may have been lost, and you are happy because you are able to make money by giving people what they want with relatively little effort. In addition, if conversion rates are great, the other company may even choose to try and buy the domian name from you.

If you wish, you can also build your own website or company on the domain name, but using a service like ComWired, forward the traffic from the UK to the affiliate link. You can then use your domain name in a way you like, while not losing out on potential revenue from others.

Looks like a good way to generate revenue if you ask me! One caveat I recommend is to speak with an attorney about doing this first to make sure you aren’t violating the rights of the other company, potentially jeopardizing the domain name.

Header Banner Now Available

Six One Five DesignHave you ever seen a note like this on a web designer’s website? This was just the note that my designer added to his site yesterday as a result of an abundance of business (we should all be so lucky!). In light of this good news for SixOneFive, the banner spot in my header is now available for a monthly lease (commitment may be required).

If your company is interested in reaching domain investors, Internet entrepreneurs, web developers, and other Internet media professionals – in arguably the most visible location on my blog – please drop me a note. The banner isn’t “cheap” but it is a cost effective way to reach potential customers and clients.

The banner will be available on a first come, first served basis.

Here’s what Mike from SixOneFive (who previously had the banner) had to say about advertising on Elliot’s Blog:

This banner is responsible for over 60% of my past and current workload.   Not only did it lead to projects, but it also resulted in long-term clientele, which is hard to come by these days.   I actually had to create a “Booked” graphic specifically for traffic from Elliot’s Blog!

Newspaper Companies Understand Domain Names

Classified VenturesThis might come as a surprise to you because it was certainly a surprise to me, but some of the leading newspaper companies do understand the value of generic domain names. Newspaper publishing companies including A.H. Belo Corporation, Gannett Company. Inc., Tribune Company, The McClatchy Company, and The Washington Post Company own a joint venture called Classified Ventures, LLC, which owns and operates several leading brands.

You ever hear of Classified Ventures?   I didn’t think so. I hadn’t heard of them either until last night. However, we all know companies that are under the Classified Ventures umbrella, and at least two of them operate on the absolute best possible category killer domain names for their verticals, hands down. In addition, CV owns some great brand supporting domain names that are either smaller stand-alone portals or forward to the main website.

Let’s take a look at some Classified Ventures domain names/websites:

  • Cars.com
  • Apartments.com
  • Apartment.com
  • Apts.com
  • PickupTruck.com
  • PickupTrucks.com
  • MovingVan.com
  • Roommate.net
  • So the next time someone tells you that newspaper companies just don’t understand domain names (myself included), you can tell that person he is wrong! I bet he will be as surprised as I was.

    Miami Dolphins File UDRP for Dolphins.com

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    Miami DolphinsThe Miami Dolphins football team has filed a UDRP for the domain name Dolphins.com, which is parked and currently shows NFL football-related PPC advertisements, including an image of a football stadium. In addition to advertisements for “Miami Dolphins Tickets,” there are also ads for figurines and “Swimming with Dolphins Retreats.”

    According to a Securities and Exchange Commission filing (2006 Annual Report) filed by Marchex (NASDAQ: MCHX), the publicly traded company owns Dolphins.com (as of 2006). Further, in the same filing, Marchex listed MDNH, Inc. as a subsidiary, and Dolphins.com is currently registered to dnsadmin@mdnhinc.com. MDNHINC.com is registered to MDNH, Inc.

    This is a high value domain name, both because of its generic nature (animal domain names are always in demand) and because of the NFL team with the same name. This is going to be an interesting case to watch with these two heavyweights going at it, especially because of the potential impact of losing the domain name could be on Marchex’s bottom line. IMO, this is easily a six figure domain name.

    Dolphins.com screenshot

    New Header, Sections & Enhancements

    Elliot's Blog LogoA few people have asked today – and the answer is yes, my blog has a new header. I didn’t think the old header was utilizing its space as well as possible, and the new header allowed me to easily add two new sections – a Domain Names for Sale section and an Expiring Domain Names section, which are both self-explanatory.

    I haven’t decided whether I am going to accept outside submissions for the sale section yet. As I’ve mentioned before, I don’t like brokering domain names for others and only do so on rare occasions. If the demand is there, I may begin accepting domain name listings.

    My designer was able to make a couple of enhancements to the structure of the blog as well, which will help with search engine optimization (I hope). Literally a half hour after he made a couple of changes to the site structure, I received a Google Alert with about 10 posts that had just been indexed from months ago. I don’t know if it was coincidental or if the change had anything to do with the indexing, but either way, it is going to help in the long-run.

    As always, if you have any suggestions, please drop me a note and I will see what I can do.

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