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Microsoft / Yahoo Deal Increases Value of Generic Domain Names

MicroHooThe Yahoo and Microsoft on-again off-again partnership/buyout discussions have been all over the financial and Internet news for a while, so I don’t need to chronicle those here. Yesterday afternoon, news broke that Yahoo and Microsoft were not only talking once again, but a deal was imminent. This morning it was announced that a deal between the two companies had been completed – finally.

According to Reuters, the upshot of the deal is that Microsoft’s Bing search engine will handle search duties on all Yahoo-owned websites, and Yahoo will be responsible for selling the premium search ads. This means that Bing will now be the search engine for nearly 30% of all searches, up from 8% in June according to a report from Comscore. This is big news for owners of generic domain names.

A few weeks ago, I posted an article stating that Microsoft’s Bing search engine seems to love developed generic domain names. I listed a small sample of search results for generic domain names on Google and on Bing, and they clearly ranked much better on Bing. While I was doing my small sample, noted domain investor Edwin Hayward was doing the same comparison with similar results, and the white paper he wrote shares his results.I didn’t report Yahoo’s search results, but they were somewhere between Bing and Google for the most part.

This is very good news for domain investors, because it means if a company has a generic domain name, it should rank higher for almost 30% of web searches rather than just 8%, making these domain names more desired and valuable. I won’t speculate about what will happen with PPC payouts because domain parking is a very small % of 1% of my total revenue, so I will let other experts provide commentary on that side of things.

I believe this is good news for owners of generic domain names.

Web Developer RFP Price Quote

CabIn lieu of posting this on eLance or other developer forum, I am going to ask for a web design and programming price quote. Please quote your price in the comment section of this thread. After I select a winning company, I will share the company name and price of the project. I will also share the timeline given by the developer.

Once the website is developed and launched, I will follow up with a post for you to see how the project turned out. I think this could be a good opportunity for a developer to show off his/her skills.

Project Scope for CabCompanies.com:

I want a clean but themed design for the site – obviously a checkered/yellow cab theme. I am happy to send comps of sites I like, but I want it to be fairly simple and minimalist, but with an updated look. I don’t want something that looks like it was done 10 years ago… I like TreatmentCenters.com (which I blogged about a while back) but with less info – and no need to scroll down.

On the home page, there will be a search box for people to enter their city and a drop down box to select the state, with a yellow checkered search button – or something thematic.

When the person enters the city and state combo, they will be taken to a results page which will list cab companies as well as the address and phone number for each. There will be Adsense on each of these pages as well – with the developer choosing the layout. There will also be a button where cab companies can email me to submit their info.

If there are no companies, there will be a box that says there aren’t companies, but it will also have Adsense as well.

This will all be database driven, and I will add the cab companies by hand, so there should be a very simple back-end where I can enter the cab company, address and phone number, and it will automatically be entered into the database.

The developer will provide a sitemap with all possible pages.

URLs will all be SEO friendly – like CabCompanies.com/california/burbank.html

If inexpensive, I would like this to be able to detect a mobile browser, which will provide a pared down version of the website.

Please let me know if you can do all or parts of it, and at what cost. I would like to have all bids in by Friday at the end of the work day – 5pm EDT. If your forte is not design, I can pay for the logo from a great graphic designer.

Photo Source:

MountainBikers.com – For Sale

Mountain BikerI am looking to sell MountainBikers.com and have reduced the price to $6,300 for this domain name. As I did before, I will lay out the vision I have for a website on MountainBikers.com, which I will have developed should it not sell. If you’d like to buy this domain name at the reduced price, feel free to use my ideas below for your website.

Home page is going to have an image of a mountain biker almost looking like he is jumping through the screen. The background will be dark to highlight the biker, and it will be a bright day. I am thinking about using the photo above with some Photoshop work to make it pop.

The revenue generation areas of the site will be focused on either affiliate links or Adsense focused on mountain biking supplies – mountain bikes, helmets, shocks, seats, tires…etc. There will be a page for each section with commentary about different products and companies.

There will also be a section for mountain biking trips, tours, paths…etc. People will be able to submit articles about trips they’ve been on along with photos of their trips. Flickr photos that have Creative Commons rights will be used as well to keep costs down and interest high.

There will be plenty of videos, such as an Mountain biker commercial from YouTube. Many companies have videos showing their cool mountain biking, and I will put some on the site for brand recognition. I will also have videos of crazy mountain biker stunts and races fom You Tube. This will make the site sticky and encourage return visits. Later on as traffic increases, I will add a mountain biker forum on the back end, further encouraging stickiness.

Check out my previous post about website template themes if you want to give it a go on your own, or you can use your favorite designer.

So there you have it. This is my outline for developing MountainBikers.com should it not sell. The price has been reduced quite a bit to encourage a quicker sale, but if it doesn’t sell, I will build it. The price won’t be lowered any further.

Photo Source: <div xmlns:cc=”http://creativecommons.org/ns#” about=”http://www.flickr.com/photos/episode-one/2195065426/”><a rel=”cc:attributionURL” href=”http://www.flickr.com/photos/episode-one/”>http://www.flickr.com/photos/episode-one/</a> / <a rel=”license” href=”http://creativecommons.org/licenses/by/2.0/”>CC BY 2.0</a></div>

Setting Domain Google Alerts

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I’ve discussed why I think its important to set Google Alerts, and I hope you’ve considered the reasons. Not only does it allow me to immediately see breaking news stories related to the domain industry, but it also helps me find articles I may have missed otherwise.

I want to share my domain-related Google Alerts.

Domain
Domains
“Domain Names”
“Domain Name”
Domaining
Sedo
Namemedia
Afternic
“Dark Blue Sea”
Cybersquatter
Cybersquatting
Trafficz
“Elliots Blog”
“Elliot Silver”
ElliotsBlog.com

I have most of my alerts set to Comprehensive as it happens, allowing me to receive them nearly instantly, as they are indexed in Google. Since I get dozens of alerts every day, you may opt to set your delivery to once per day or week. Keep in mind, the more alerts you set, the more emails you will receive.

It’s also a good idea to set alerts for your domain names and websites as well. I have many Burbank, Lowell, and Newburyport related alerts as well.

HTML Website Template Themes

Theme ForestAs you know, I like to build mini sites on my own. It’s probably a big waste of my time to spend a few hours on a mini site that will yield only a little revenue, but I like to build them nonetheless. I suppose that’s one of the nice things about working for myself. It’s probably more cost effective to purchase a website from one of my advertisers, but I enjoy the building process and feel a sense of accomplishment when I finish, so I will probably continue doing them every so often.

That said, I really like ThemeForest.net, which is a website where you can find professional templates in a variety of formats (HTML, Joomla, WordPress, Flash…etc. Depending on your skill and comfort level with development, there is a template for just about everyone. Personally, I prefer the html templates for mini sites, since WP isn’t great just out of the box for SEO and I am not great with the tech stuff to make changes.

Below are a few html templates that I like and will use in forthcoming development projects. They aren’t free, but they are pretty cheap/inexpensive despite looking like an expensive custom template.

Blue Glow Site Template – I like big pictures that rotate because they’re engaging to the visitor. I would probably put 2 large Adsense blocks on the left side – probably one image block and one link block. I will probably use this one for my next mini site.

Furniture Shopping Theme – This one looks like it would be good for an e-commerce site – maybe even a place to sell domain names. It comes in a variety of colors.

Lovely Print Business Template – The simplicity of the layout is what I like. You have a great picture spot taking center stage, but you can also still see the content below, helping with the CTR to your back pages that are filled with more content.

Dark – The color and layout of this make it very cool. You can have a lot of content on the home page, and there is plenty of space for Adsense or other links. Colors really pop on the black background, and it’s very different than most sites.

BlueLight – Many people are now familiar with this because it was created by my web designer and I’ve used it on several of my minisites, including UniqueInk.com and AthensVacations.com.

Multi-Colored Business Theme – This is a very simple design, which is great for a mini site. There is little hassle required to make changes, and it’s very easy to make the simple tweaks. Several colors from which to choose.

Clean Business Template – Less graphics to worry about and no logo in the header necessary. This is as simple as it gets and is ready for you to plug in your content.

I recommend looking at the live samples for all of these themes before you decide to buy. Check out each of the template pages to make sure the back pages are formatted in a way that you like. For some templates, I only use two or three of the template pages because the other pages aren’t set up in a way that is useful to me.

Be mindful of your revenue objectives for the site, and determine how you can integrate your revenue-generation tactics. Think about where you will put Adsense blocks, banner advertisements (for affiliate links and direct sales), and how you can add shopping widgets and other ecommerce functionality.

Twitter Programmer & Designer Wanted

I have what appears to be a small project, and I am looking to find a Twitter programmer and/or designer who can make it great. I don’t want to share the domain name that this project will reside on yet, but the scope is similar in nature to AthleteTweets.com and CelebrityTweets.com.

I need a site where I can aggregate a large number of Twitter feeds. Design is key because execution isn’t so difficult with Twitter’s API, and someone else could duplicate it, although they won’t have the great domain name that I have! If you know of someone who might be up for a project and wants to quote it, drop me a note with a link to previous similar projects.

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