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Register Domain Names for Friends & Family

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For the past year or so, I have been registering the first / last name .com domain names for some of my friends and family, with their permission (and appreciation). As surprising as it is with all the Godaddy Super Bowl commercials and other technological advancements, some smart people don’t really know where to register a domain name. A simple Google search would yield the results, but many people don’t really think about buying their .com domain name anyway.

As almost anyone who is reading this blog knows, owning your personal domain name is important for many, and even critical for some. Politicians, for example, build a brand around themselves, and they should have their .com domain name if possible to help market the brand – and of course keep it out of the hands of competitors. Other people who aren’t politicians should try to have their .com domain name for business or personal blogs, and many lawyers, doctors, and other professionals market themselves much like politicians.

Unfortunately, many people don’t realize the importance until it is too late, and the domain name is owned by someone else and the asking price is either too high, or the site is already fully developed. I don’t own my domain name in the .com, although I would like to own it, and my wife does, courtesy of a gift from Rick Latona & Co. I know that it sucks to not have my .com domain name, and I don’t really even need it, so I can imagine what friends of mine would feel if they actually needed their .com domain name for business reasons.

That said, I have been buying their .com domain names when available to keep until they are needed. To be clear, my friends know I am buying the names, are very good friends of mine, and they can have the names at any time with no expectations of anything. It might get expensive at $8/year if there are numerous domain names, but they’re my closest friends and I am happy to help them out.

If you have good friends that don’t own their .com domain names, maybe you should ask them about buying them on their behalf, or strongly recommending that they go out and buy them. They might not need the names now, but they will certainly be happy to have them down the road.

Free Credit Report* .com

I read Jamie’s post about the folks behind the “Free Credit Report .com” commercials and agree that it will be interesting to see what happens with their direct marketing campaign, which includes television and interactive media. If you didn’t read Jamie’s post – or are too lazy to click over, basically the Free Credit Report people can’t say that their product is free, as a result of the new credit card legislation. They also must link to AnnualCreditReport.com, which does provide the free annual credit reports.

One thing I did notice is that the company behind AnnualCreditReport.com seems to understand domain names and consumer behavior, as they have also registered typos, including AnnualCreditReports.com, AnualCreditReport.com, and AnnualCreditReort.com. I can’t definitively confirm this because the registrations are private, but all were registered around the same date, and all are hosted on the same name servers.

However, as smart as this company is, they are also pretty dumb. They bought the typo domain names, presumably for defensive purposes, but none of them resolve! Instead of forwarding the traffic from the typos, they go to an error page. This is a stupid mistake!

If you are going to buy defensive domain names, especially if they are typos and the visitor intended to visit the site, you should make sure they resolve to the right place! I suppose it might not be necessary if your defensive registration is something like AnnualCreditReportSucks.com or something like that where you just don’t want someone else owning it, but at least lead the way for the fat fingered potential customers/visitors who mistype your correct domain name!

Less than a Week Before TRAFFIC Amsterdam

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As much as my wife and I enjoyed a great 4 day weekend on the beach with some close friends, we are now excitedly looking forward to the TRAFFIC conference in Amsterdam, which begins a week from this past Monday. As luck would have it, the family of one of my closest friends is originally from Holland, and they were able to make some day trip recommendations outside of Amsterdam.

I am most excited to meet some European colleagues in a business and casual setting. TRAFFIC always provides a great business setting for deal making and networking during the day, and then fun casual networking opportunities in the evening. If you haven’t already locked in your tickets, think about going. Everything I hear about Amsterdam is positive, and the conference will be a great opportunity for networking.

I also saw that a partial list of auction domain names was released yesterday, and I was surprised to see some .cm domain names listed – great generic ones at that. I haven’t looked into renewal fees or ownership requirements for .cm yet, but Vegas.cm with just a $1,000 reserve price is my favorite so far.

I am looking forward to meeting new friends and colleagues in less than a week.

PinballMachines.com at a Great Price

I don’t like posting other people’s domain names for sale on my blog, but I saw a great deal on Rick Latona’s newsletter today and wanted to share it with those who aren’t subscribed. Rick is selling PinballMachines.com for $35,000 and I think it’s a very good price for a name of this caliber.

When I worked at Wunderman, my first job out of college, I worked with a guy who was a pinball fanatic. Frequently when I visited his office I saw him checking out pinball machines on Ebay and on classified ad sites. I remember commenting a few times about how expensive the older machines were and how much parts cost. People spend hundreds or thousands of dollars buying old pinball machines, dozens of hours each week talking about them, and the pinball community is very strong – full of “pin heads.”

Anyhow, I really think this is a great domain name, and if I had time I would probably buy it and build it out. I haven’t checked, but I would bet some of the newer pinball machine companies have affiliate programs that would presumably pay well.

When there are a whole bunch of advertisers for a business that has a considerable amount of enthusiasts, you have a great combination. My bet is that this sells sometime in the next couple of days. If you’re interested, drop Rick a note and tell him.

As another disclaimer, I don’t have anything to gain from this domain sale and wasn’t asked or compensated to post it.

Names I Like vs Names I Like to Sell

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For my business model to work right now, I need to buy and sell a few premium domain names each month. On occasion, I will keep and develop a domain name that fits within my development plan – for example, when I buy a geographic domain name I want to build out. I don’t really have the time or inclination to operate additional websites at this point, because I look at my websites as incubating businesses that take considerable time to manage.

I frequently run into a problem when buying a great domain name. Because I tend to focus on verticals and industries in which I am familiar, I often buy names I’d love to own rather than sell. If I kept all the names I bought, I would have been broke a long time ago, so keeping everything isn’t an option. I face this predicament monthly, and I bet there are others who have the same issue.

My advice to others is to keep what you can afford, but sell what you need to sell to stay liquid. In my opinion, there isn’t much of a point to being “wealthy on paper” while being cash poor at the same time. You can frequently come back to the person you sold it to and make an offer down the road if necessary. With the funds you used from the sale of that name, you probably made better acquisitions and bigger sales, so you can afford to pay a premium for that domain name if necessary.

If you don’t want to take a chance at not having the opportunity to keep the domain name, you should think about financing options. Domain Capital and DigiLoan both offer different domain financing, and both companies are operated by domain savvy business people. With domain financing, you can stay liquid while keeping your prized domain names.

Legal Eagle “Gets” Domain Names

I’ve been hearing quite a bit on the news lately about the Chinese drywall situation, which is impacting many American homeowners. The short story is that many home builders used Chinese-manufactured dry wall in homes (cheaper and was more readily available), and now this drywall may be causing major problems. Some homeowners are complaining of various illnesses and there have been issues with electronics and appliances as a result of the drywall.

I haven’t done much research on the topic, so I don’t know if the reported issues have conclusively been related to the drywall, but these issues have been attributed by many to the Chinese drywall. Of course, because of all of these issues that have been reported, litigation is very likely.

One website that has a considerable amount of information about the situation is the category defining generic domain name ChineseDrywall.com, which appears to be owned by an attorney. The Whois is private, but the first Domain History archive in December 2008 shows an attorney as the Admin, and the copyright notice on the bottom of the page is that person, as is the information on the Legal page of the site.

I often see companies buy trademarked terms for pharmaceuticals that might face litigation, and I don’t know if that falls under the scope of Anti-Cybersquatting laws. However, owning the generic term should not be a problem, and having a developed website on that domain name will help in Google – currently ranked #1 after Google News entries, for the term.

This attorney “gets” domain names, and she got the best one for this legal issue.

Thanks to Gordon for sending this over!

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